Stats
New gTLD · delegated 2014-02 · BestTLD Pty Ltd

.best TLD stats

.best held 68,933 names in January 2025, as BestTLD Pty Ltd reported to ICANN; its zone file on 24 Oct 2026 carried 85,655. 153 registrars held names in it that month; the largest, Sav.com, LLC, held 53.1%. .best fell by about half in its eighth year, from 91,700 to 34,467.

68,933
names, January 2025, reported to ICANN
85,655
in the zone file, 24 Oct 2026
153
registrars holding names

Names since general availability, May 2014

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 24 Oct 2026, a different count taken on one night.

Year by year since launch, as the registry reported it

In its first year, to April 2015, 23 registrars held 10 or more .best names and the largest held 21%; by its twelfth, to April 2026, 66 did and the largest held 28%.

  1. 1 · to Apr 20151,6572321%
  2. 2 · to Apr 20162,9802927%
  3. 3 · to Apr 20173,1523327%
  4. 4 · to Apr 20183,1183428%
  5. 5 · to Apr 201913,5564335%
  6. 6 · to Apr 2020108,9425038%
  7. 7 · to Apr 202191,7005828%
  8. 8 · to Apr 202234,4676137%
  9. 9 · to Apr 202354,77411218%
  10. 10 · to Apr 202471,96510550%
  11. 11 · to Apr 202566,4087243%
  12. 12 · to Apr 202646,8006628%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Who sells it

January 2025

Sav.com, LLC held 53.1% of .best names in January 2025; the largest five together held 82.4%.

Shares add to 100%. From the registry's report for January 2025.

2026 strings our model compared with it

When we scored the 2026 round, our model listed .best among the closest 2012-round TLDs for 41 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

Cross-checkThe registry reported 68,933 names for Jan 2025; the zone on Oct 24, 2026 held 16,722 more. The two are counted differently and 21 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 24, 2026
What moved · on Oct 24, 2026
entered the zone
+365
left it
−74
changed nameservers
1,179
Net
+291
Sep 16, 2026 to Oct 24, 2026 · axis starts at the data, not at zero
How the zone is used · 85,655 names
  • Listed for salemarketplace nameservers1,4501.7%
  • Parkedad-parking or expiry nameservers6230.7%
  • In usehosting, registrar or DNS nameservers80,77494.3%
  • Not classifiednameservers we can’t name2,8083.3%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify
A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 0.5%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 24, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

how many names, month by month

to
Jan 2025 to Jan 2025

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Apr 2014 to May 2014; general registration May 2014.

everything else