.real
lifestyle
◈AI score
40/ 100
A niche TLD for lifestyle and personal brands wanting an authenticity signal, plus creators and products positioning against fakes and AI-generated content; secondary appeal to phrase-domain hobbyists (for.real, keep.it style plays).
AI score 40 of 100. .com scores 96, .ai scores 84.
who it’s for
lifestyle and personal brands wanting an authenticity signal, plus creators and products positioning against fakes and AI-generated content; secondary appeal to phrase-domain hobbyists (for.real, keep.it style plays).
CultureBrandaiCommerce
applicants
1 on file
Link Freedom Group
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “The real thing, no imitations.”
history
- Link Freedom Group · first recordedLink Freedom Group
news & sources
AnnouncementLFG namespace: published list of submitted gTLD applications
“.real · Lifestyle · “The real thing, no imitations.””Link Freedom Group
about Link Freedom Group
AnnouncementLink Freedom Group Announces Unprecedented Investment in ICANN Top-Level Domain Applications
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
about Link Freedom Group
NewsLFG! New top level domain applicant reveals hundreds of strings
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
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