.more
Is .more a real TLD? Who’s applying to run it?
.more is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ Registry and Identity Digital. GoDaddy Registry named .more as a backup string for its .max application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Link Freedom Group named .more as a backup string for its .start application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
Two of the two already run TLDs, 26.76M names between them. One runs one of .more's closest 2012 strings: Identity Digital .plus.
Will names sell?
A catchy add-on word for slogans and redirects, but few serious projects would make .more their main web address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .more’s closest 2012 strings hold .plus 37K, .now 27K and .best 54K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .plus, held 36,539 names, June 2026. .now held 27,481; .best held 54,475. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet: a contentless additive qualifier rather than a category, sold as an open registry where value comes entirely from the left-of-dot phrase it modifies (buy.plus / buy.more), so it lives or dies on wordplay demand, not on any industry it names.
Same bet: a common-English phrase-completion word with no vertical of its own, monetized as the tail of a call-to-action string (shop.now, know.more), which means no one puts a primary identity on it and volume must come from cheap promotional registrations.
Same class of bet — an evaluative adjective run as a general-purpose open registry — but a superlative carries an implicit quality claim buyers actively want attached to a brand, whereas an indefinite quantifier is a weaker draw for primary identity.
Where they meet elsewhere
Identity Digital and XYZ Registry face each other in 77 contests this round, .more included.
- Identity Digital × XYZ Registry
- Identity Digital × Link Freedom Group
- Identity Digital × GoDaddy Registry
- XYZ Registry × Link Freedom Group
- Link Freedom Group × GoDaddy Registry
marketers and brand teams wanting call-to-action names (learn.more, get.more), plus lifestyle and self-improvement projects chasing an aspirational suffix.
What a .more domain is
.more is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Brand category. 2 applications for it are on ICANN’s Reveal Day list.
Is the .more domain extension real yet?
.more is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .more domain?
You can’t yet. A .more name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .more was .plus, delegated on 24 March 2015.
Is .more a real TLD?
Not yet. .more is not in the DNS root, so nothing resolves under it. It’s here because .more is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- GoDaddy Registry · first recordedICANN
- Link Freedom Group · now deactivated backupICANN
- Link Freedom Group · now abandonedICANN
- 2 applicants · first recordedICANN
- Link Freedom Group · first recordedLink Freedom Group
The source’s 4 linesHide the lines
LFGL2683T-T24335 · Link Freedom Group Ltd · replacement string of .start · Deactivated NA2631T-T74369 · Registry Services, LLC · replacement string of .max · Deactivated TCL2632T-T35528 · Tidal Case, LLC · primary · contention set 2026-159 XL2625T-T48608 · XYZ.COM LLC · primary · contention set 2026-159
“TCL2632T-T35528 · Tidal Case, LLC · primary · contention set 2026-159 XL2625T-T48608 · XYZ.COM LLC · primary · contention set 2026-159”ICANN
“.more · Lifestyle · “When enough isn't enough.””Link Freedom Group
- I place .more in the 30-49 band (usable but limited). The string is a common English adverb whose main pull is phrase completion: names like read.more, see.more, or want.more read as calls to action, which suits campaign microsites and redirects more than durable primary identities. By analogy (flagged as analogy), phrase-completion TLDs such as .link, .click, and .plus have historically registered at volume or on price while producing thin aftermarkets and little primary-identity adoption, and .more looks structurally similar. It is not in the 50-69 band because there is no category where a .more address is a self-explanatory default; adoption would need explaining in nearly every serious use, and sustained renewal demand beyond campaign cycles is speculative. It is above the 10-29 band because the left-of-dot pairing space is genuinely large and natural in English, so steady low-to-mid-volume registration demand from marketers is plausible over the next 5 years, unlike a pure vanity or joke string. Applicant facts, stated neutrally: the string is announced by Link Freedom Group, which filed more than 300 strings in the ICANN 2026 round and published its catalog ahead of Reveal Day; its catalog lists .more under category Lifestyle with the tagline "When enough isn't enough." A large-portfolio applicant context suggests standardized registry marketing rather than a dedicated category push, which tempers adoption expectations without changing the string's intrinsic ceiling. My main market uncertainty: whether call-to-action registrations convert into renewing, primary-identity use or remain short-lived campaign redirects; pricing posture (unknown) will heavily shape which of those it becomes.