.more
Is .more a real TLD? Who’s applying to run it?
.more is not contested. One applicant has said publicly that it applied to run it, and nobody else has, as of 15 August 2026. It is Link Freedom Group.
A catchy add-on word for slogans and redirects, but few serious projects would make .more their main web address.
marketers and brand teams wanting call-to-action names (learn.more, get.more), plus lifestyle and self-improvement projects chasing an aspirational suffix.
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “When enough isn't enough.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a contentless additive qualifier rather than a category, sold as an open registry where value comes entirely from the left-of-dot phrase it modifies (buy.plus / buy.more), so it lives or dies on wordplay demand, not on any industry it names.
Same bet: a common-English phrase-completion word with no vertical of its own, monetized as the tail of a call-to-action string (shop.now, know.more), which means no one puts a primary identity on it and volume must come from cheap promotional registrations.
Same class of bet — an evaluative adjective run as a general-purpose open registry — but a superlative carries an implicit quality claim buyers actively want attached to a brand, whereas an indefinite quantifier is a weaker draw for primary identity.
What a .more domain is
.more is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One applicant has said publicly that it applied for .more.
Is the .more domain extension real yet?
.more is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .more domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .more name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .more was .plus, delegated on .
Is .more a real TLD?
Not yet. .more is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .more in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Link Freedom Group · first recordedLink Freedom Group
“.more · Lifestyle · “When enough isn't enough.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- I place .more in the 30-49 band (usable but limited). The string is a common English adverb whose main pull is phrase completion: names like read.more, see.more, or want.more read as calls to action, which suits campaign microsites and redirects more than durable primary identities. By analogy (flagged as analogy), phrase-completion TLDs such as .link, .click, and .plus have historically registered at volume or on price while producing thin aftermarkets and little primary-identity adoption, and .more looks structurally similar. It is not in the 50-69 band because there is no category where a .more address is a self-explanatory default; adoption would need explaining in nearly every serious use, and sustained renewal demand beyond campaign cycles is speculative. It is above the 10-29 band because the left-of-dot pairing space is genuinely large and natural in English, so steady low-to-mid-volume registration demand from marketers is plausible over the next 5 years, unlike a pure vanity or joke string. Applicant facts, stated neutrally: the string is announced by Link Freedom Group, which filed more than 300 strings in the ICANN 2026 round and published its catalog ahead of Reveal Day; its catalog lists .more under category Lifestyle with the tagline "When enough isn't enough." A large-portfolio applicant context suggests standardized registry marketing rather than a dedicated category push, which tempers adoption expectations without changing the string's intrinsic ceiling. My main market uncertainty: whether call-to-action registrations convert into renewing, primary-identity use or remain short-lived campaign redirects; pricing posture (unknown) will heavily shape which of those it becomes.