.good
Is .good a real TLD? Who’s applying to run it?
.good is contested: 6 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are GoDaddy Registry, Identity Digital, .top (Zhongze), Intercap, ShortDot and Link Freedom Group.
Who is applying, and what they run today
Five of the six already run TLDs, 34.01M names between them. One runs one of .good's closest 2012 strings: Identity Digital .cool. Link Freedom Group runs none.
Will names sell?
A friendly, upbeat ending that suits feel-good brands and causes, but most serious projects will still pick .com or .org first.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .good’s closest 2012 strings hold .best 54K, .cool 23K and .fun 447K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .best, held 54,475 names, June 2026. .cool held 23,197; .fun held 446,583. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet exactly: a short, universally-understood positive English adjective sold as a semantic modifier rather than a category, betting that registrants in any industry will pay to attach a value judgment to their own name rather than serving a constituency whose primary identity already IS the word.
Another open-to-anyone one-syllable approval adjective whose thesis is connotation-for-rent — nobody's core identity is 'cool' or 'good', so both depend on cheap, playful, second-domain volume registrations rather than a defined buyer segment.
Same generic-adjective, abstract-quality play with the same anyone-can-use profile, but it skews to a narrower tonal niche while .good, like .best, carries a broader quality/virtue claim spanning commerce, charity and personal use.
Where they meet elsewhere
Identity Digital and Link Freedom Group face each other in 68 contests this round, .good included.
- Identity Digital × Link Freedom Group
- Identity Digital × GoDaddy Registry
- Identity Digital × Intercap
- Link Freedom Group × GoDaddy Registry
- Link Freedom Group × Intercap
social-impact ventures, wellness and lifestyle brands, nonprofits and 'tech for good' projects wanting an upbeat suffix, plus marketers building cause campaigns
What a .good domain is
.good is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. 6 applications for it are on ICANN’s Reveal Day list.
Is the .good domain extension real yet?
.good is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .good domain?
You can’t yet. A .good name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .good was .best, delegated on 27 February 2014.
Is .good a real TLD?
Not yet. .good is not in the DNS root, so nothing resolves under it. It’s here because .good is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- 4 applicants · first recordedICANN
- 2 applicants · now confirmedICANN
- ShortDot · now announced
- ShortDot · first recordedShortDot (Ireland) Limited
- Link Freedom Group · first recordedLink Freedom Group
The source’s 6 linesHide the lines
IRI2679T-T44197 · Intercap Registry Inc. · primary · contention set 2026-99 LFGL2683T-T33008 · Link Freedom Group Ltd · primary · contention set 2026-99 LL2624T-T62551 · LeapSense Limited · primary · contention set 2026-99 MH2645T-T95364 · Mystic Hammer, LLC · primary · contention set 2026-99 NA2626T-T32387 · ShortDot (Ireland) Limited · primary · contention set 2026-99 NA2631T-T44826 · Registry Services, LLC · primary · contention set 2026-99
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
“.good · Lifestyle · “Good things, all in one place.””Link Freedom Group
- Band: usable but limited (30-49). .good is a broadly positive English adjective, which by analogy with other adjective/superlative strings (.best, .cool, .top, .fun) tends to produce registrations driven by volume or price rather than considered primary-identity choices; those analogues have generally shown weak brand signal and thin aftermarkets. It is not in the 50-69 band because no single community treats a '.good' identity as its default: the social-good sector it most naturally fits already has an entrenched home in .org, so adoption would need explaining for the next 5 years. It is not in the 10-29 band because the word's warmth and the durable 'for good' framing in cause marketing give it genuine, non-joke end-use potential; some real brands plausibly adopt name.good as a campaign or even primary identity, which is more than vanity demand. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round (the largest applicant of the round per Domain Name Wire, 2026-08-13) and lists this string under category 'Lifestyle' with the tagline 'Good things, all in one place.'; a large-portfolio applicant suggests a broad retail distribution posture rather than a single-community stewardship play, which points toward price-led volume adoption. Main market uncertainty: whether the cause/impact branding segment will actually shift identity spend away from .org/.com toward a semantic suffix, or continue treating such endings as redirect/campaign inventory only.