.good
Is .good a real TLD? Who’s applying to run it?
.good is contested: 2 applicants have said publicly that they applied to run it, as of 9 September 2026. They are ShortDot and Link Freedom Group.
A friendly, upbeat ending that suits feel-good brands and causes, but most serious projects will still pick .com or .org first.
social-impact ventures, wellness and lifestyle brands, nonprofits and 'tech for good' projects wanting an upbeat suffix, plus marketers building cause campaigns
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Good things, all in one place.”
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a short, universally-understood positive English adjective sold as a semantic modifier rather than a category, betting that registrants in any industry will pay to attach a value judgment to their own name rather than serving a constituency whose primary identity already IS the word.
Another open-to-anyone one-syllable approval adjective whose thesis is connotation-for-rent — nobody's core identity is 'cool' or 'good', so both depend on cheap, playful, second-domain volume registrations rather than a defined buyer segment.
Same generic-adjective, abstract-quality play with the same anyone-can-use profile, but it skews to a narrower tonal niche while .good, like .best, carries a broader quality/virtue claim spanning commerce, charity and personal use.
What a .good domain is
.good is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. 2 applicants have said publicly that they applied for .good.
Is the .good domain extension real yet?
.good is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .good domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .good name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .good was .best, delegated on .
Is .good a real TLD?
Not yet. .good is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .good in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- ShortDot · now announced
- ShortDot · first recordedShortDot (Ireland) Limited
- Link Freedom Group · first recordedLink Freedom Group
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
“.good · Lifestyle · “Good things, all in one place.””Link Freedom Group
“The company just disclosed its 40 applications and 40 replacement strings.”Domain Name Wire
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band: usable but limited (30-49). .good is a broadly positive English adjective, which by analogy with other adjective/superlative strings (.best, .cool, .top, .fun) tends to produce registrations driven by volume or price rather than considered primary-identity choices; those analogues have generally shown weak brand signal and thin aftermarkets. It is not in the 50-69 band because no single community treats a '.good' identity as its default: the social-good sector it most naturally fits already has an entrenched home in .org, so adoption would need explaining for the next 5 years. It is not in the 10-29 band because the word's warmth and the durable 'for good' framing in cause marketing give it genuine, non-joke end-use potential; some real brands plausibly adopt name.good as a campaign or even primary identity, which is more than vanity demand. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round (the largest applicant of the round per Domain Name Wire, 2026-08-13) and lists this string under category 'Lifestyle' with the tagline 'Good things, all in one place.'; a large-portfolio applicant suggests a broad retail distribution posture rather than a single-community stewardship play, which points toward price-led volume adoption. Main market uncertainty: whether the cause/impact branding segment will actually shift identity spend away from .org/.com toward a semantic suffix, or continue treating such endings as redirect/campaign inventory only.