.growth
Is .growth a real TLD? Who’s applying to run it?
.growth is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Identity Digital. GoDaddy Registry named .growth as a backup string for its .grow application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A usable word for growth agencies and self-improvement brands, but it adds little credibility and the resale market will be thin.
growth-marketing agencies, growth consultants and coaches, startup growth teams, and personal-development brands wanting a short, descriptive suffix for a secondary or campaign identity
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .grow application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an abstract evaluative/aspirational word that names no category and no community, sold as an open generic to any business wanting its promise rather than its industry on the right of the dot — so its value rests entirely on marketers buying a sentiment, not on an existing trade needing a home.
Same bet shape and the nearest semantic sibling: an aspirational outcome-state noun in the money/wealth register that any finance, advisory or coaching registrant could claim, with no incumbent group whose own name it is, so adoption depends on an outcome word reading as credible on a primary identity.
Also an abstract outcome word rather than a category, profession or brand, but it skews verb-like and reads as an exhortation that pulls toward a narrow gambling/contest buyer, whereas .growth is a noun a serious business would put on its front door.
What a .growth domain is
.growth is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .growth domain extension real yet?
.growth is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .growth domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .growth name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .growth was .best, delegated on 27 February 2014.
Is .growth a real TLD?
Not yet. .growth is not in the DNS root, so nothing resolves under it. It’s here because .growth is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Band chosen: 30-49, usable but limited. .growth is a real piece of business vocabulary (growth marketing, growth teams, growth-stage investing, personal growth), so registrations are likely to happen at some volume from agencies, consultants, coaches and startup growth functions, and names like 'agency.growth' or 'team.growth' read naturally. It is not in the 50-69 band because the string is a descriptor noun rather than a category namespace: no single industry would treat .growth as a primary-identity default, and firms in growth marketing or growth equity have historically kept their main identity on broader TLDs, using descriptive strings for campaigns or side properties at best (inference from analogy with other abstract business-noun TLDs such as .success, .solutions, .consulting and .marketing, which in my judgment have served as secondary or budget identities rather than brand-defining ones). It is not in the 10-29 band because demand is recurring and commercial, not event-driven or joke-like; the word is short, pronounceable and positively connoted in business, and the string has a credible left-side vocabulary. A mild negative is the medical sense of 'a growth', which slightly weakens it as a consumer-facing brand suffix. On the record, Identity Digital (Arctic Tan, LLC) holds a confirmed standard application, which by analogy with its other portfolio TLDs suggests broad registrar distribution and mixed standard/premium pricing if delegated; GoDaddy Registry's deactivated application listed .grow as its primary string, which signals the operator preferred the shorter verb form. Main market uncertainty: whether growth-marketing and growth-equity firms will adopt .growth as a credible primary identity rather than a vanity redirect, and whether registry pricing positions it as a volume generic or a premium-heavy one; a volume-generic strategy would push the score toward the top of the band, a premium-heavy one toward the bottom.