.true
CultureContested · 2
◈AI score
31/ 100
A niche TLD for individuals and small brands wanting a slogan-style vanity name (be.true, stay.true), plus fact-checking, verification, and authenticity-themed media projects looking for a thematic address.
AI score 31 of 100. .com scores 96, .ai scores 84.
who it’s for
individuals and small brands wanting a slogan-style vanity name (be.true, stay.true), plus fact-checking, verification, and authenticity-themed media projects looking for a thematic address
CultureBrandOther
applicants
2 on file
Link Freedom Group
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “No spin, just truth.”
Endpoint Domains, Inc.
One of eight strings Endpoint Domains, Inc. disclosed as primary applications in the ICANN 2026 round (fully paid, per trade press); the company says more applications will be disclosed later.
history
- Endpoint Domains, Inc. · first recordedDomain Name Wire (Andrew Allemann)
- Link Freedom Group · first recordedLink Freedom Group
news & sources
NewsMichael Blend's Endpoint Domains reveals TLD applications
“The company says the applications are fully paid.”Domain Name Wire (Andrew Allemann)
AnnouncementLFG namespace: published list of submitted gTLD applications
“.true · Culture · “No spin, just truth.””Link Freedom Group
about Endpoint Domains, Inc.
AnnouncementEndpoint Domains: primary applications, fully funded, ready to operate
“Each of these is a primary application. Plus additional applications to be revealed.”Endpoint Domains, Inc.
about Link Freedom Group
AnnouncementLink Freedom Group Announces Unprecedented Investment in ICANN Top-Level Domain Applications
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
about Link Freedom Group
NewsLFG! New top level domain applicant reveals hundreds of strings
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
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