.boost
Is .boost a real TLD? Who’s applying to run it?
.boost is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are Identity Digital and EchoStar.
A punchy marketing word that works for campaigns and promo pages, but few serious projects would make it their main address.
marketers, growth and fitness brands, and promo-campaign owners who want an energetic suffix for a landing page or product feature rather than a long-term primary identity
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .boost: a short abstract uplift word that names no industry and belongs to no one, so it can only be sold as a modifier a brand bolts onto an existing identity rather than as a category anyone would claim as home.
Also an aspirational outcome verb with no native registrant class, betting that marketers and campaign owners will buy a promise word for a claim rather than a business putting its primary identity there.
A positive non-category qualifier whose whole value is the claim it lets a registrant make, the same manufactured-meaning bet .boost runs, though it reads as a superlative rating rather than an action.
What a .boost domain is
.boost is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. 2 applications for it are on ICANN’s Reveal Day list.
Is the .boost domain extension real yet?
.boost is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .boost domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .boost name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .boost was .plus, delegated on 24 March 2015.
Is .boost a real TLD?
Not yet. .boost is not in the DNS root, so nothing resolves under it. It’s here because .boost is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“EDCL2689T-T18315 · ECHO Domain Co L.L.C. · primary · contention set 2026-29 VTL2632T-T80905 · Velvet Taupe, LLC · primary · contention set 2026-29”ICANN
“EDCL2689T-T94739 · ECHO Domain Co L.L.C. · replacement string of .agent · Deactivated XI2694T-T39173 · XRegistry Incorporated · replacement string of .xn--6oqv20b1zgzxr · Deactivated XI2694T-T41185 · XRegistry Incorporated · replacement string of .get · Deactivated”ICANN
- Band chosen: 10-29 (vanity/narrow), near its top. .boost is a positive action verb rather than a category, so it names what you do to something rather than what a site is; that makes it a natural campaign or feature suffix (a sales page, a signup bonus, a fitness or energy product line) but an awkward primary identity for a company. By analogy (flagged as analogy), generic positive-word TLDs such as .plus, .win, .fun, .vip and .top have tended to gain registrations mostly on promotional pricing or defensive registrations, with thin end-use and a weak aftermarket outside a handful of short dictionary strings, and .boost has no built-in category pull to do better than those. It is not in the 30-49 band because there is no identifiable buyer group for whom .boost is the obvious address, so volume would have to be manufactured on price rather than arrive on its own; it is not in the 1-9 band because the word is widely used in brand names, marketing and consumer products, so campaign-style and defensive demand is realistic and some short keyword pairs would trade. The record shows two confirmed applicants in contention set 2026-29 (ECHO Domain Co L.L.C. and Velvet Taupe, LLC); nothing on the record indicates a closed or brand-restricted model, so the assessment assumes open general availability. Main market uncertainty: whether the string is adopted as a recurring marketing-suffix convention (which would lift it into usable-but-limited) or stays a one-off novelty like most verb TLDs.