A niche TLD for personal-brand and small-startup buyers wanting a short positive suffix, plus domain-hack hunters chasing words ending in "-ace" (space, place, trace, grace, race).
personal-brand and small-startup buyers wanting a short positive suffix, plus domain-hack hunters chasing words ending in "-ace" (space, place, trace, grace, race)
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, category-free English compliment word sold open to anyone, where the whole value proposition is the flattering connotation the registrant borrows rather than any industry, community, or company it describes.
Also a three-letter superlative with no vertical attached — an open registry betting that people will pay for a word that asserts excellence about whatever sits to the left of the dot, plus the same short-string memorability play.
Another open, connotation-only approval adjective aimed at broad self-expression rather than a defined buyer segment, though it sells attitude where .ace sells demonstrated skill, so the pitch skews personal/social rather than credentialing.
- ShortDot · first recordedShortDot (Ireland) Limited
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
“The company just disclosed its 40 applications and 40 replacement strings.”Domain Name Wire