.super
Is .super a real TLD? Who’s applying to run it?
.super is contested: 4 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are EchoStar, Aruba, Oinkadot and Link Freedom Group. Intercap named .super as a backup string for its .great application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
Two of the four already run TLDs, 558K names between them. Link Freedom Group and Oinkadot run none.
Will names sell?
An upbeat word ending some brands may play with, but few serious projects are likely to make .super their main web address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .super’s closest 2012 strings hold .best 54K, .top 7.43M and .cool 23K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .best, held 54,475 names, June 2026. .top held 7,433,320; .cool held 23,197. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet: an English superlative adjective with no natural registrant class, sold purely on borrowed positive connotation to anyone who wants a flattering qualifier on their name.
Same bet: a short laudatory adjective/quality-claim word whose value comes from being an all-purpose praise modifier rather than from any industry, community, or profession that would put its primary identity there.
Same bet in a lower register: a generic English approval adjective monetized as vibe/wordplay inventory for a broad, undefined audience, with no anchor buyer and success dependent on volume of cheap expressive registrations.
Where they meet elsewhere
Link Freedom Group and Intercap face each other in 31 contests this round, .super included.
- Link Freedom Group × Intercap
- Link Freedom Group × Aruba
- Link Freedom Group × Oinkadot
- Link Freedom Group × EchoStar
- Intercap × EchoStar
consumer startups and products already branded around the word 'super' (super-apps, delivery, fintech mascots), plus fans, creators, and promo campaigns wanting an enthusiastic, playful address.
What a .super domain is
.super is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. 4 applications for it are on ICANN’s Reveal Day list.
Is the .super domain extension real yet?
.super is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .super domain?
You can’t yet. A .super name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .super was .best, delegated on 27 February 2014.
Is .super a real TLD?
Not yet. .super is not in the DNS root, so nothing resolves under it. It’s here because .super is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Intercap · first recordedICANN
- EchoStar · first recordedICANN
- 3 applicants · now confirmedICANN
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
- Oinkadot · first recordedDomain Name Wire (Andrew Allemann)
- Link Freedom Group · first recordedLink Freedom Group
The source’s 4 linesHide the lines
APEC2611T-T91332 · Aruba PEC S.P.A. · primary · contention set 2026-226 EDCL2689T-T32016 · ECHO Domain Co L.L.C. · primary · contention set 2026-226 LFGL2683T-T40173 · Link Freedom Group Ltd · primary · contention set 2026-226 OI2692T-T61930 · Oinkadot Inc · primary · contention set 2026-226
The source’s 5 linesHide the lines
APEC2611T-T91332 · Aruba PEC S.P.A. · primary · contention set 2026-226 EDCL2689T-T32016 · ECHO Domain Co L.L.C. · primary · contention set 2026-226 IRI2679T-T91969 · Intercap Registry Inc. · replacement string of .great · Deactivated LFGL2683T-T40173 · Link Freedom Group Ltd · primary · contention set 2026-226 OI2692T-T61930 · Oinkadot Inc · primary · contention set 2026-226
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“A new partnership has applied for 25 top level domain names in this year's ICANN TLD expansion round.”Domain Name Wire (Andrew Allemann)
“.super · Culture · “Go big, go bold.””Link Freedom Group
- Band chosen: usable but limited (30-49), at its low end. .super is a positive, globally understood English adjective, which is its strength and its ceiling. By analogy (flagged as analogy), adjective and exclamation-style TLDs such as .cool, .fun, .best, and .wow have tended to see registrations driven by price and novelty rather than sustained primary-identity use; renewal-sensitive, campaign-flavored demand is the realistic pattern here over the next 5 years. It is not in the band above (strong niche, 50-69) because there is no identifiable category where a .super address would be the unexplained default: 'super'-branded companies exist as a naming fashion, but a fashion is not a durable buyer category, and a brand named Super X still has to justify a .super domain to users trained on .com/.io/.ai. It is not in the band below (vanity/joke, 10-29) because the string has genuinely broad positive meaning, reads naturally after a name (something.super parses as praise), and could plausibly attract defensive and campaign registrations from consumer brands, giving it more than pure joke value. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round (per its published catalog and Domain Name Wire coverage, 2026-08-13), a portfolio-scale approach that suggests per-string marketing attention may be spread thin, which tempers adoption likelihood; its own catalog files this string under Culture with the tagline 'Go big, go bold.'. Main market uncertainty: whether the 'super'-prefix naming fashion among consumer startups persists long enough, and runs deep enough, to convert into actual primary-identity domain adoption rather than remaining a .com-anchored branding trope.