.super
Is .super a real TLD? Who’s applying to run it?
.super is contested: 3 applicants have said publicly that they applied to run it, as of 9 September 2026. They are Aruba, Oinkadot and Link Freedom Group.
An upbeat word ending some brands may play with, but few serious projects are likely to make .super their main web address.
consumer startups and products already branded around the word 'super' (super-apps, delivery, fintech mascots), plus fans, creators, and promo campaigns wanting an enthusiastic, playful address.
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Go big, go bold.”
One of 25 strings the Oinkadot partnership (Ray King of Porkbun and Todd Han of Dynadot) applied for in the ICANN 2026 round, per Domain Name Wire's exclusive.
Aruba S.p.A. told Domain Name Wire it applied for 39 strings in the 2026 round 'as primary or replacement', listing .super among them without saying which strings are primary. The claim is the applicant's own, post-filing, relayed by the publication. Founder ruling 2026-09-09: recorded as announced. Already on the record from another applicant, so this adds to the contention set.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an English superlative adjective with no natural registrant class, sold purely on borrowed positive connotation to anyone who wants a flattering qualifier on their name.
Same bet: a short laudatory adjective/quality-claim word whose value comes from being an all-purpose praise modifier rather than from any industry, community, or profession that would put its primary identity there.
Same bet in a lower register: a generic English approval adjective monetized as vibe/wordplay inventory for a broad, undefined audience, with no anchor buyer and success dependent on volume of cheap expressive registrations.
What a .super domain is
.super is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. 3 applicants have said publicly that they applied for .super.
Is the .super domain extension real yet?
.super is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .super domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .super name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .super was .best, delegated on .
Is .super a real TLD?
Not yet. .super is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .super in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
- Oinkadot · first recordedDomain Name Wire (Andrew Allemann)
- Link Freedom Group · first recordedLink Freedom Group
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“A new partnership has applied for 25 top level domain names in this year's ICANN TLD expansion round.”Domain Name Wire (Andrew Allemann)
“.super · Culture · “Go big, go bold.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: usable but limited (30-49), at its low end. .super is a positive, globally understood English adjective, which is its strength and its ceiling. By analogy (flagged as analogy), adjective and exclamation-style TLDs such as .cool, .fun, .best, and .wow have tended to see registrations driven by price and novelty rather than sustained primary-identity use; renewal-sensitive, campaign-flavored demand is the realistic pattern here over the next 5 years. It is not in the band above (strong niche, 50-69) because there is no identifiable category where a .super address would be the unexplained default: 'super'-branded companies exist as a naming fashion, but a fashion is not a durable buyer category, and a brand named Super X still has to justify a .super domain to users trained on .com/.io/.ai. It is not in the band below (vanity/joke, 10-29) because the string has genuinely broad positive meaning, reads naturally after a name (something.super parses as praise), and could plausibly attract defensive and campaign registrations from consumer brands, giving it more than pure joke value. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round (per its published catalog and Domain Name Wire coverage, 2026-08-13), a portfolio-scale approach that suggests per-string marketing attention may be spread thin, which tempers adoption likelihood; its own catalog files this string under Culture with the tagline 'Go big, go bold.'. Main market uncertainty: whether the 'super'-prefix naming fashion among consumer startups persists long enough, and runs deep enough, to convert into actual primary-identity domain adoption rather than remaining a .com-anchored branding trope.