Stats
New gTLD · delegated 2016-06 · Amazon

.now TLD stats

.now held 26,795 names in May 2026, as Amazon reported to ICANN; its zone file on 23 Oct 2026 carried 28,065. 36 registrars held names in it that month; the largest, Dynadot, LLC, held 26.1%.

26,795
names, May 2026, reported to ICANN
28,065
in the zone file, 23 Oct 2026
36
registrars holding names

Names since general availability, September 2024

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 23 Oct 2026, a different count taken on one night.

Year by year since launch, as the registry reported it

In its first year, to August 2025, 17 registrars held 10 or more .now names and the largest held 31%.

  1. 1 · to Aug 202517,9091731%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Who sells it

May 2026

Dynadot, LLC held 26.1% of .now names in May 2026; the largest five together held 87.8%.

  1. Dynadot, LLC26.1%
  2. NameCheap, Inc.22.9%
  3. Porkbun LLC18.1%
  4. Spaceship, Inc.15.9%
  5. Gandi SAS4.7%
  6. everyone else12.2%

Shares add to 100%. From the registry's report for May 2026.

2026 strings our model compared with it

When we scored the 2026 round, our model listed .now among the closest 2012-round TLDs for 29 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

Cross-checkThe registry reported 26,795 names for May 2026; the zone on Oct 23, 2026 held 1,270 more. The two are counted differently and 5 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 23, 2026
What moved · on Oct 23, 2026
entered the zone
+29
left it
−51
changed nameservers
111
Net
−22
Sep 16, 2026 to Oct 23, 2026 · axis starts at the data, not at zero
How the zone is used · 28,065 names
  • Listed for salemarketplace nameservers7,10525.3%
  • Parkedad-parking or expiry nameservers2701.0%
  • In usehosting, registrar or DNS nameservers17,98764.1%
  • Not classifiednameservers we can’t name2,7039.6%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify
A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 3.3%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 23, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

how many names, month by month

to
May 2026 to May 2026

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Aug 2024 to Sep 2024; general registration Sep 2024.

everything else