.soon

Is .soon a real TLD? Who’s applying to run it?

Brand
applicants
  • ShortDotIn a catalog
on the record since Sep 8, 2026 · updated Sep 8, 2026
AI score
21/ 100
Vanity and narrow

A weak TLD for most names for startups, indie makers and marketers putting up a pre-launch teaser or waitlist page, plus domain-hack hobbyists (see-you.soon style) and cheap-registration speculators.

assessed by claude-fable-5-1 · Sep 8, 2026
AI score 21 of 100. .com scores 96, .ai scores 84.
who it’s for

startups, indie makers and marketers putting up a pre-launch teaser or waitlist page, plus domain-hack hobbyists (see-you.soon style) and cheap-registration speculators

BrandtechCommerceOther
applicants
1 on file
ShortDotIn a catalog

One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.

closest 2012 bets
3 of 1,408

The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.

.nowstrong parallel
delegated 2016 · live26,795 domains · May 2026

Identical bet: a bare temporal adverb with no category meaning, whose entire value lives in the phrase the registrant builds to the left of the dot, so it only works if buyers treat a domain as a sentence rather than an address.

6 applicants contested it · scored 28* in 2012 · run by Amazon EU S.à r.l.

.todaymoderate
delegated 2013 · live137,911 domains · May 2026

Same wager on a time-word as an open generic — sellable to anyone who can complete a natural phrase with it — but it carries a publishing/recurrence connotation that gives it a default vertical, where a pure adverb has none.

uncontested · scored 45* in 2012 · run by Pearl Woods, LLC

.heremoderate
delegated 2014 · live4 domains · May 2026

The other non-category deictic adverb on the list: it names nothing anyone is in the business of, so it must be sold as expressive wordplay to registrants willing to put their identity on a grammatical fragment.

uncontested · scored 18* in 2012 · run by Charleston Road Registry Inc.

* A separate 2012-only read, time-locked to what was public that year. Different scale from this page’s score, so the two are not comparable.

history
  1. ShortDot · first recordedSep 8, 2026
    ShortDot (Ireland) Limited
news & sources
CatalogShortDot's 80 strings for the ICANN 2026 round
Sep 8, 2026
ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.
ShortDot (Ireland) Limited
about ShortDot
NewsShortDot applies for 40 top level domains
Sep 8, 2026
The company just disclosed its 40 applications and 40 replacement strings.
Domain Name Wire
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This record is corrected in the open. See the changelog and methodology.