A niche TLD for domain-hack buyers and hobby projects using English words that end in "-try", plus startups wanting a call-to-action address for free trials and demos.
domain-hack buyers and hobby projects using English words that end in "-try", plus startups wanting a call-to-action address for free trials and demos
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .try: a bare, everyday English imperative verb with no industry attached, sold as a call-to-action URL anyone can graft onto a campaign or product page, so its value rests entirely on the verb reading naturally to the left of the dot rather than on any category it owns.
Also a pure interaction-verb string whose whole premise is that a short command word makes a memorable action link, betting like .try on marketers buying a CTA rather than an identity anyone would put a company name on.
Another imperative verb aimed at the same CTA/landing-page buyer, but it drags a category with it (deals and discounts) where .try is category-free, so the bet is narrower and leans on a promo vertical rather than on the verb alone.
- ShortDot · first recordedShortDot (Ireland) Limited
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
“The company just disclosed its 40 applications and 40 replacement strings.”Domain Name Wire