A niche TLD for slogan-style and domain-hack buyers (take.aim, we.aim), coaching and goal-setting apps, marketing shops wanting a punchy verb, plus bulk registrants if it is priced low.
slogan-style and domain-hack buyers (take.aim, we.aim), coaching and goal-setting apps, marketing shops wanting a punchy verb, plus bulk registrants if it is priced low
One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .aim: a short, everyday English achievement verb with no built-in industry, sold as an open aspirational namespace whose meaning the registry has to manufacture rather than inherit from a category.
Another three-letter abstract English word with zero category signal — it works only if a registry can convince registrants that an evocative, brandable word beats a descriptive one, which is exactly the wager .aim makes.
Structurally the closest twin: a three-letter common English word that simultaneously reads as a well-known corporate acronym, so the string's identity (open generic vs. one owner's initials) is contested by its own dual nature the way .aim's is.
- ShortDot · first recordedShortDot (Ireland) Limited
“ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.”ShortDot (Ireland) Limited
“The company just disclosed its 40 applications and 40 replacement strings.”Domain Name Wire