.presto
Is .presto a real TLD? Who’s applying to run it?
.presto is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Presto AB.
A single-company brand name space; useful to its owner, but outsiders cannot build on it and there is no resale market.
the applicant company and its own products, services and campaigns; no third-party buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a bare speed-promise modifier that names no category and no community, so its only possible owner is a company that wants the word to describe its own service rather than a registry selling identity to an industry.
Same bet: an immediacy word with no addressable registrant class behind it, valuable as an experience label a single brand stamps on a fast product, not as a namespace anyone would move their primary identity into.
Same bet of a short punchy speed/snap word that reads as a brandable sound rather than a noun for a business type, with the added trademark shadow that makes it a corporate word first and a generic second.
What a .presto domain is
.presto is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .presto domain extension real yet?
.presto is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .presto domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .presto name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .presto was .fast, delegated on 5 December 2015.
Is .presto a real TLD?
Not yet. .presto is not in the DNS root, so nothing resolves under it. It’s here because .presto is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Presto AB · first recordedICANN
- Band chosen: 10-29 (vanity/joke/narrow). The verified-facts block records one application, by Presto AB, with ICANN application type "brand" and no category tag; nothing on the record indicates the string would be opened to the public. Judged as it would stand in market, .presto is therefore a closed, single-operator namespace: addresses on it are available only to the applicant, so end-use utility exists for exactly one buyer and the aftermarket is effectively absent. By analogy (flagged as analogy) with earlier-round brand TLDs, outcomes range from the brand actively using the space for its primary web identity to the space being held defensively with little visible use; the common pattern is a handful of internal or campaign names rather than a broad primary-identity migration. The word "presto" has some generic appeal (a musical tempo, a conjurer's word, a connotation of speed), which would give it modest novelty demand if it were open, but on the record it is not, so that appeal does not convert into registrations or resale. It is not in the 30-49 band because registrations at volume or on price cannot happen when only one party may register, and no brand signal reaches third parties. It is not in the 1-9 band because the string is short, pronounceable and meaningful, and the applicant could plausibly use it as a real primary identity for its own properties within the next 5 years. Main market uncertainty: whether the operator actually migrates customer-facing properties onto .presto or holds it defensively, which determines whether the namespace carries any public visibility at all.