.asap
Is .asap a real TLD? Who’s applying to run it?
.asap is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are Suffix and Link Freedom Group.
Who is applying, and what they run today
None of the two runs a TLD today.
Will names sell?
A catchy speed-themed ending suited to campaigns and on-demand services, but few serious brands would make it their main address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .asap’s closest 2012 strings hold .now 27K, .fast 2K and .today 135K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .now, held 27,481 names, June 2026. .fast held 2,447; .today held 135,011. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet as .asap: an ownerless everyday urgency word with no category or industry attached, sold on the promise that speed/immediacy is a brand posture any business will pay to put on its identity.
Also a pure speed-signal adjective rather than a noun anyone belongs to, so it wins or loses on the same premise — that buyers will brand on a delivery/response promise instead of on what they actually are.
Another generic immediacy word available to everyone, though it leans toward date-stamped content and publishing identities rather than .asap's conversational urgency-as-service-promise.
on-demand and delivery startups, urgency-driven marketing campaigns, and side projects wanting a phrase-style name (get.it → something.asap); secondarily domain speculators betting on the on-demand economy
What a .asap domain is
.asap is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. 2 applications for it are on ICANN’s Reveal Day list.
Is the .asap domain extension real yet?
.asap is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .asap domain?
You can’t yet. A .asap name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .asap was .now, delegated on 7 June 2016.
Is .asap a real TLD?
Not yet. .asap is not in the DNS root, so nothing resolves under it. It’s here because .asap is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- 2 applicants · now confirmedICANN
- Suffix · now announced
- Suffix · first recordedSuffix Inc.
- Link Freedom Group · first recordedLink Freedom Group
“LFGL2683T-T15787 · Link Freedom Group Ltd · primary · contention set 2026-15 SI2639T-T21581 · Suffix Inc. · primary · contention set 2026-15”ICANN
“Catalog lists: .asap .create .future .lfg .mvp .out .pal .planet .research .share .tag .this .visit”Suffix Inc.
“.asap · Culture · “Why wait? Start now.””Link Freedom Group
- I place .asap in the 30-49 band (usable but limited), near its lower edge. The string is a universally understood urgency phrase, which gives it genuine semantic utility: an on-demand courier, errand, or booking service could plausibly brand as something.asap, and it works naturally as a call-to-action or campaign redirect. That real, explainable use case is why it sits above the 10-29 vanity band: it is more than a joke string, and demand should be steady rather than purely event-driven. It does not reach the 50-69 strong-niche band because there is no visible pattern, within my knowledge, of serious companies adopting phrase-verb TLDs of this type as primary identities; by analogy (flagged as analogy), comparable expressive endings such as .fyi, .wtf, and .today have seen registration volume and occasional clever use but thin aftermarkets and mostly secondary-identity roles, and .asap is likely to track that pattern over the next 5 years. The brand signal is informal, which limits enterprise adoption, and the aftermarket is likely to be shallow outside a handful of dictionary-word pairings. Applicant facts are neutral context: LFG filed more than 300 strings in the 2026 round and lists .asap under 'Culture' with the tagline 'Why wait? Start now.', suggesting a broad-portfolio play rather than a category-focused registry push, which I read as neutral-to-mild for adoption likelihood. My main market uncertainty: whether on-demand and delivery brands will treat phrase TLDs as acceptable primary identities or confine them to marketing redirects; if the former becomes common, .asap moves toward the top of its band.