.now TLD stats
.now held 18,421 names in September 2025, as Amazon reported to ICANN; its zone file on 23 Oct 2026 carried 28,065. 28 registrars held names in it that month; the largest, NameCheap, Inc., held 30.5%.
- 18,421
- 28,065
- 28
Names since general availability, September 2024
Year by year since launch, as the registry reported it
In its first year, to August 2025, 17 registrars held 10 or more .now names and the largest held 31%.
Who sells it
September 2025NameCheap, Inc. held 30.5% of .now names in September 2025; the largest five together held 90.1%.
2026 strings our model compared with it
When we scored the 2026 round, our model listed .now among the closest 2012-round TLDs for 29 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.
Cross-checkThe registry reported 18,421 names for Sep 2025; the zone on Oct 23, 2026 held 9,644 more. The two are counted differently and 13 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.
last night, in detail
Oct 23, 2026- entered the zone
- +29
- left it
- −51
- changed nameservers
- 111
- Net
- −22
- Listed for sale7,10525.3%
- Parked2701.0%
- In use17,98764.1%
- Not classified2,7039.6%