.now TLD stats
.now held 16,906 names in July 2025, as Amazon reported to ICANN; its zone file on 23 Oct 2026 carried 28,065. 27 registrars held names in it that month; the largest, NameCheap, Inc., held 31.6%.
- 16,906
- 28,065
- 27
Year by year since launch, as the registry reported it
In its first year, to August 2025, 17 registrars held 10 or more .now names and the largest held 31%.
Who sells it
July 2025NameCheap, Inc. held 31.6% of .now names in July 2025; the largest five together held 92.1%.
2026 strings our model compared with it
When we scored the 2026 round, our model listed .now among the closest 2012-round TLDs for 29 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.
Cross-checkThe registry reported 16,906 names for Jul 2025; the zone on Oct 23, 2026 held 11,159 more. The two are counted differently and 15 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.
last night, in detail
Oct 23, 2026- entered the zone
- +29
- left it
- −51
- changed nameservers
- 111
- Net
- −22
- Listed for sale7,10525.3%
- Parked2701.0%
- In use17,98764.1%
- Not classified2,7039.6%