.now TLD stats
.now held 9,628 names in January 2025, as Amazon reported to ICANN; its zone file on 23 Oct 2026 carried 28,065. 21 registrars held names in it that month; the largest, NameCheap, Inc., held 34.7%.
- 9,628
- 28,065
- 21
Year by year since launch, as the registry reported it
In its first year, to August 2025, 17 registrars held 10 or more .now names and the largest held 31%.
Who sells it
January 2025NameCheap, Inc. held 34.7% of .now names in January 2025; the largest five together held 87.3%.
2026 strings our model compared with it
When we scored the 2026 round, our model listed .now among the closest 2012-round TLDs for 29 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.
Cross-checkThe registry reported 9,628 names for Jan 2025; the zone on Oct 23, 2026 held 18,437 more. The two are counted differently and 21 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.
last night, in detail
Oct 23, 2026- entered the zone
- +29
- left it
- −51
- changed nameservers
- 111
- Net
- −22
- Listed for sale7,10525.3%
- Parked2701.0%
- In use17,98764.1%
- Not classified2,7039.6%