Stats
New gTLD · delegated 2016-05 · Automattic

.blog TLD stats

.blog held 396,639 names in May 2026, as Automattic reported to ICANN; its zone file on 24 Oct 2026 carried 370,405. 181 registrars held names in it that month; the largest, Automattic Inc., held 30.3%.

396,639
names, May 2026, reported to ICANN
370,405
in the zone file, 24 Oct 2026
181
registrars holding names

Names since general availability, November 2016

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 24 Oct 2026, a different count taken on one night.

Year by year since launch, as the registry reported it

In its first year, to October 2017, 78 registrars held 10 or more .blog names and the largest held 65%; by its ninth, to October 2025, 126 did and the largest held 32%.

  1. 1 · to Oct 2017122,9547865%
  2. 2 · to Oct 2018182,7618668%
  3. 3 · to Oct 2019198,6438967%
  4. 4 · to Oct 2020192,6209658%
  5. 5 · to Oct 2021197,59310249%
  6. 6 · to Oct 2022200,13311343%
  7. 7 · to Oct 2023244,93312845%
  8. 8 · to Oct 2024287,59512640%
  9. 9 · to Oct 2025386,97512632%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Who sells it

May 2026

Automattic Inc. held 30.3% of .blog names in May 2026; the largest five together held 67.7%.

Shares add to 100%. From the registry's report for May 2026.

2026 strings our model compared with it

When we scored the 2026 round, our model listed .blog among the closest 2012-round TLDs for 16 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

Cross-checkThe registry reported 396,639 names for May 2026; the zone on Oct 24, 2026 held 26,234 fewer. The two are counted differently and 5 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 24, 2026
What moved · on Oct 24, 2026
entered the zone
+557
left it
−526
changed nameservers
738
Net
+31
Sep 15, 2026 to Oct 24, 2026 · axis starts at the data, not at zero
How the zone is used · 370,405 names
  • Listed for salemarketplace nameservers1,7630.5%
  • Parkedad-parking or expiry nameservers5,1701.4%
  • In usehosting, registrar or DNS nameservers347,33693.8%
  • Not classifiednameservers we can’t name16,1364.4%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify
A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 0.1%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 24, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

how many names, month by month

to
May 2026 to May 2026

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Aug 2016 to Oct 2016; general registration Nov 2016.

everything else