.portfolio
Is .portfolio a real TLD? Who’s applying to run it?
.portfolio is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are Identity Digital and Radix. XYZ Registry named .portfolio as a backup string for its .labs application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Intercap named .portfolio as a backup string for its .portal application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A natural label for creatives' showcase sites, but it's long, rarely resold, and will likely need bundling by web platforms to sell.
Who is applying, and how much each already runs
Four of the 4 are tied to a registry that runs TLDs today. Identity Digital, XYZ Registry and Intercap filed 426 applications between them across the round.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .gallery, held 18,532 names, May 2026. .blog held 396,639; .studio held 190,993. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet: a single generic English noun naming the display-container for someone's own work, sold to individual creatives and small firms who must accept a descriptive suffix as their primary identity (name.gallery / name.portfolio), with no industry body or company behind the word.
Same structural wager that a word describing what the site IS, rather than who the owner is, can carry a personal or professional homepage identity, though its addressable base is vastly broader and its habit already entrenched.
Targets the identical buyer, the freelance designer, photographer, or small creative shop looking for a self-presentation domain, but bets on a noun for the entity rather than a noun for the artifact the entity produces.
creative professionals — designers, photographers, developers, artists, and students — putting a personal work-showcase site online, plus the website builders and hosting platforms that package domains for them
What a .portfolio domain is
.portfolio is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. 2 applications for it are on ICANN’s Reveal Day list.
Is the .portfolio domain extension real yet?
.portfolio is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .portfolio domain?
You can’t yet. A .portfolio name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .portfolio was .gallery, delegated on 14 November 2013.
Is .portfolio a real TLD?
Not yet. .portfolio is not in the DNS root, so nothing resolves under it. It’s here because .portfolio is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
The source’s 4 linesHide the lines
IRI2679T-T41564 · Intercap Registry Inc. · replacement string of .portal · Deactivated NS2662T-T52874 · Neigh Sayer, LLC · primary · contention set 2026-189 RTIS2674T-T39302 · Radix Technologies Inc SEZC · primary · contention set 2026-189 XL2625T-T80530 · XYZ.COM LLC · replacement string of .labs · Deactivated
“NS2662T-T52874 · Neigh Sayer, LLC · primary · contention set 2026-189 RTIS2674T-T39302 · Radix Technologies Inc SEZC · primary · contention set 2026-189”ICANN
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
- I place .portfolio in the 30-49 band (usable but limited) at 41. The string is a semantically exact match for a genuinely large use case — nearly every creative and many developers maintain a portfolio site, and 'name.portfolio' reads naturally as a primary identity. By analogy (flagged as analogy), creative-niche strings like .design and .studio have sustained real registration bases without becoming category defaults, and site-type descriptors like .website have skewed toward price- and bundle-driven volume. It is not in the 50-69 band because demand is likely channel-dependent rather than organically pulled: the word describes a page type more than an identity, it is a long string competing against .com, .me and .design, and the aftermarket should be thin since portfolio domains are personal-name registrations that rarely resell — so the resale/brand half of the rubric is weak. It is not in the 10-29 band because the underlying use case is real, recurring, and not event-driven or jokey, and the applicant, Radix, states it intends to operate the TLDs it wins and already operates .online, .store, .tech, .site and .fun — portfolio-style registry distribution experience that raises adoption likelihood through registrar and hosting channels. Application count for the string beyond the one announced Radix application is unknown; registration or renewal figures for analog TLDs are unknown to me under the rules here, so I reason qualitatively. My main market uncertainty over the next 5 years: whether portfolio-hosting and website-builder platforms adopt and bundle the extension as a default suggestion for creatives, versus it remaining a descriptive also-ran surfaced only in registrar search results.