.feed
Is .feed a real TLD? Who’s applying to run it?
.feed is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are Identity Digital and Link Freedom Group. Radix named .feed as a backup string for its .mind application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Automattic named .feed as a backup string for its .craft application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
One of the two already run TLDs, 14.80M names between them. Link Freedom Group runs none.
Will names sell?
A natural word for content streams and updates, but most feeds live inside platforms, so few projects would make .feed their main address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .feed’s closest 2012 strings hold .stream 15K, .channel 3K and .blog 390K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .stream, held 15,464 names, June 2026. .channel held 3,207; .blog held 389,860. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet: a short generic English noun-verb naming the mechanism by which content flows rather than the content itself, sold to media, publishing and platform buyers who would brand a delivery surface on it.
Also a generic distribution-unit noun that publishers would put a per-property identity on, but it is a heavier institutional word with an entrenched TV meaning, so the buyer skews to established media rather than the app/data crowd a plumbing word attracts.
Same class of bet — a generic web-native format primitive where the format itself becomes the identity — though blog names the finished publication while feed names the pipe, giving it a broader long-tail author market.
Where they meet elsewhere
Identity Digital and Link Freedom Group face each other in 68 contests this round, .feed included.
- Identity Digital × Link Freedom Group
- Identity Digital × Radix
- Link Freedom Group × Radix
- Identity Digital × Automattic
- Link Freedom Group × Automattic
content and media builders — newsletter operators, podcast and RSS tooling makers, social and update-stream apps — plus a smaller fringe of pet, livestock, and nutrition brands playing on the literal sense of the word.
What a .feed domain is
.feed is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. 2 applications for it are on ICANN’s Reveal Day list.
Is the .feed domain extension real yet?
.feed is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .feed domain?
You can’t yet. A .feed name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .feed was .stream, delegated on 18 March 2016.
Is .feed a real TLD?
Not yet. .feed is not in the DNS root, so nothing resolves under it. It’s here because .feed is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- 2 applicants · first recordedICANN
- Identity Digital · first recordedICANN
- Link Freedom Group · now confirmedICANN
- Link Freedom Group · first recordedLink Freedom Group
The source’s 4 linesHide the lines
KKWT2621T-T78272 · Knock Knock WHOIS There, LLC · replacement string of .craft · Deactivated LFGL2683T-T15033 · Link Freedom Group Ltd · primary · contention set 2026-81 RTIS2674T-T99384 · Radix Technologies Inc SEZC · replacement string of .mind · Deactivated VC2665T-T98880 · Vanity Check, LLC · primary · contention set 2026-81
“LFGL2683T-T15033 · Link Freedom Group Ltd · primary · contention set 2026-81 VC2665T-T98880 · Vanity Check, LLC · primary · contention set 2026-81”ICANN
“.feed · Lifestyle · “Stay in the loop, always informed.””Link Freedom Group
- Band chosen: 30-49, usable but limited. The string is a common English word with a clean semantic fit for content streams, updates, and subscriptions, and a secondary literal sense (animal or human nutrition), so registrations at some volume are plausible over the next 5 years. It is not in the 50-69 band because there is no clear buyer category for which .feed would be a primary-identity default: the update-stream concept is dominated by platform-internal features rather than standalone destinations, and by analogy generic media-adjacent strings such as .news, .media, and .live have tended to see broad but shallow registration with weak aftermarkets and few flagship primary identities — that is an inference from analogy, not a measured fact (specific volumes unknown). It is not in the 10-29 band because the word is short, universally understood, and grammatically natural after a brand name (brand.feed reads as that brand's update stream), giving it more end-use plausibility than vanity or joke strings. Brand signal is weak: a .feed address adds little credibility on its own, and resale value would likely concentrate in a handful of dictionary-word left-of-dot matches. The applicant is Link Freedom Group, which filed more than 300 strings in the ICANN 2026 round and lists this string under category Lifestyle with the tagline 'Stay in the loop, always informed.'; a large-portfolio applicant is a neutral fact here, informing only expectations about generalized rather than category-specialized go-to-market. Main market uncertainty: whether the ongoing shift toward open syndication and personal or AI-curated feeds produces standalone feed destinations that want their own namespace, or whether feeds remain features inside closed platforms, which would cap demand near the bottom of this band.