.mind
Is .mind a real TLD? Who’s applying to run it?
.mind is contested: 2 applicants have said publicly that they applied to run it, as of 27 August 2026. They are Radix and Link Freedom Group.
A catchy word for wellness and AI-flavored branding, but most serious projects would treat it as a side name, not their main address.
mental-wellness and meditation brands, coaching and self-improvement products, and AI startups that use 'mind' in their name and want a short evocative address
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Where your mind comes alive.”
One of 46 ICANN 2026-round applications Radix announced on its own applications page. Radix states it intends to build and operate each TLD it wins.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a short abstract English noun naming a seat of human wellbeing rather than an industry, so the registry must sell one evocative word to a mixed pool of clinical, charitable and metaphorical buyers who each read it differently.
Also an unbounded aspirational concept noun whose value rests on emotional resonance rather than a defined trade, so it wins on premium one-word brand identity (coaches, insurers, wellness brands) rather than on any vertical's registrants defaulting to it.
The nearest category-noun neighbour and the likeliest anchor for a mental-wellbeing registry, but it bets on a whole regulated industry adopting a vertical suffix, whereas .mind bets on an abstract word's brand pull.
What a .mind domain is
.mind is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. 2 applicants have said publicly that they applied for .mind.
Is the .mind domain extension real yet?
.mind is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .mind domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .mind name can only be registered after that, once the string is delegated and its registry opens.
Is .mind a real TLD?
Not yet. .mind is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .mind in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Radix · first recordedRadix
- Link Freedom Group · first recordedLink Freedom Group
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
“.mind · Lifestyle · “Where your mind comes alive.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band: usable but limited (30-49). The string is a common, emotionally resonant English word with two plausible demand pools: the wellness/mindfulness market (the applicant's own 'Lifestyle' framing, tagline 'Where your mind comes alive.') and AI branding, where 'mind' is a recurring naming motif. By analogy (flagged as analogy) with other evocative dictionary-word TLDs in the lifestyle space such as .life and .live, registrations tend to come at volume and on price, with defensive and hobby use outweighing primary-identity use; those TLDs did not become the default address inside any single category. That analogy keeps .mind out of the 50-69 band: over the next 5 years there is no visible category where '<name>.mind' would be the expected primary identity without explanation, since wellness brands cluster on .com/.app/.co and AI projects cluster on .ai. It sits above the 10-29 band because the word is broad, positive, and brandable enough to support steady low-price registration demand and occasional genuine end-use, rather than shallow event-driven vanity demand. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round, which suggests a portfolio play; that is stated neutrally and speaks only to how much category-specific marketing any single string is likely to receive. Aftermarket value would likely concentrate in a handful of premium one-word matches (analogy to how dictionary-word new gTLDs behave), with a thin long tail. Main market uncertainty: whether AI-agent branding fashion shifts toward 'mind'-style naming strongly enough to create a real second demand pool beyond wellness, which could pull the string toward strong-niche territory.