.mag
Is .mag a real TLD? Who’s applying to run it?
.mag is not contested. One application for it is on ICANN’s Reveal Day list, as of 8 October 2026. It is XYZ. Identity Digital named .mag as a backup string for its .advisors application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .mag as a backup string for its .accounting application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .mag as a backup string for its .nutrition application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .mag as a backup string for its .ify application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A short, obvious word for digital magazines and niche publications, but publishing-themed endings have stayed small so far.
independent digital magazines, newsletters and niche publications wanting a short, publishing-flavoured address; secondarily hobbyist and fan zines
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .ify application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .nutrition application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .accounting application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .advisors application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, colloquial noun for a publication FORMAT rather than a subject, open to anyone who publishes, where individual titles and independent publishers would put their primary identity on the right of the dot.
Same bet: a generic trade word for the act and business of publishing, claimed as primary identity by publishers and outlets themselves, with no gatekeeper defining who qualifies as one.
Also a plain editorial-category noun that publishers would brand on, but it names the content genre rather than the vessel, so the registrants skew toward anyone with something to announce rather than title-level publications.
What a .mag domain is
.mag is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .mag domain extension real yet?
.mag is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .mag domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .mag name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .mag was .blog, delegated on 18 May 2016.
Is .mag a real TLD?
Not yet. .mag is not in the DNS root, so nothing resolves under it. It’s here because .mag is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“GEL2647T-T15541 · Glass Emotion, LLC · replacement string of .ify · Deactivated GEL2647T-T23460 · Glass Emotion, LLC · replacement string of .nutrition · Deactivated GEL2647T-T42189 · Glass Emotion, LLC · replacement string of .accounting · Deactivated GEL2647T-T58027 · Glass Emotion, LLC · replacement string of .advisors · Deactivated XL2625T-T30125 · XYZ.COM LLC · primary”ICANN
- Band chosen: 30-49 (usable but limited). .mag is a three-letter dictionary abbreviation with one clear meaning in English (magazine) and a few secondary ones (magnesium, magnitude, firearm magazine), so it reads naturally as a publication identity: name.mag is short and self-explanatory. The record shows one confirmed standard application (XYZ.COM LLC) and a deactivated Identity Digital application that was a replacement string for .ify; the confirmed applicant is a volume-oriented registry by general industry reputation, which by analogy suggests broad availability and price-led registration rather than a curated namespace (analogy, not a fact on record). It is not in the 50-69 band because the closest analogues — .news, .press, .media and .blog — have, by analogy, produced some genuine primary-identity use by small publications but have not become the default address for publishing; most serious titles still anchor on .com, and a .mag address will still need explaining to readers and advertisers over the next 5 years. It is not in the 10-29 band because the buyer group (independent digital magazines, newsletters, zines, trade publications) is real, ongoing and not event-driven, and the string maps cleanly onto that use rather than being a joke or a one-off. Main market uncertainty: whether independent publishers, who have largely migrated to platform-hosted identities (newsletter and creator platforms) rather than owned domains, will want a standalone domain at all — if the owned-domain habit keeps weakening among small publishers, demand for .mag stays shallow and the aftermarket thin.