.nutrition
Is .nutrition a real TLD? Who’s applying to run it?
.nutrition is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Identity Digital. XYZ Registry named .nutrition as a backup string for its .nova application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Link Freedom Group named .nutrition as a backup string for its .etc application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
Two of the 3 are tied to a registry that runs TLDs today. Identity Digital, Link Freedom Group and XYZ Registry filed 513 applications between them across the round.
Will names sell?
A clear, honest label for diet and wellness sites, but similar health-themed endings have stayed niche and rarely replace a .com.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .nutrition’s closest 2012 strings hold .fitness 14K, .diet 1K and .health 61K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .fitness, held 14,229 names, June 2026. .diet held 1,391; .health held 61,435. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet exactly: an abstract wellness-practice mass noun that a mid-sized field of independent practitioners, coaches and product brands can wear as primary identity, where value depends on a real professional cohort adopting the category word rather than on any single owner.
Same consumer-health generic doing the same job — registrants are advice sites, coaches and supplement/food brands — differing only in that it leans marketing-of-outcomes while nutrition leans credentialed-field, with an identical buyer and adoption requirement.
Same species of word (open generic abstract noun for a wellness domain, practitioner-and-brand buyer) but it is the parent umbrella, so it bets on breadth and defensive premium registrations while nutrition bets on one specific practitioner niche actually converting.
Where they meet elsewhere
Identity Digital and XYZ Registry face each other in 77 contests this round, .nutrition included.
- Identity Digital × XYZ Registry
- Identity Digital × Link Freedom Group
- XYZ Registry × Link Freedom Group
dietitians, nutrition coaches, supplement and functional-food brands, meal-plan and wellness apps, and health publishers wanting a descriptive keyword address
What a .nutrition domain is
.nutrition is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. One application for it is on ICANN’s Reveal Day list.
Is the .nutrition domain extension real yet?
.nutrition is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .nutrition domain?
You can’t yet. A .nutrition name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .nutrition was .fitness, delegated on 23 April 2014.
Is .nutrition a real TLD?
Not yet. .nutrition is not in the DNS root, so nothing resolves under it. It’s here because .nutrition is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- XYZ Registry · first recordedICANN
- Link Freedom Group · now deactivated backupICANN
- Link Freedom Group · now abandonedICANN
- Identity Digital · first recordedICANN
- Link Freedom Group · first recordedLink Freedom Group
“GEL2647T-T23460 · Glass Emotion, LLC · primary LFGL2683T-T73357 · Link Freedom Group Ltd · replacement string of .etc · Deactivated XL2625T-T19315 · XYZ.COM LLC · replacement string of .nova · Deactivated”ICANN
“.nutrition · Lifestyle · “Fuel for life.””Link Freedom Group
- Band chosen: 30-49, usable but limited. The string is a real dictionary word with a large addressable industry behind it (supplements, coaching, food and wellness media), so descriptive registrations at some volume are plausible over the next 5 years, and the word itself is unambiguous and positive. It is not in the 50-69 band because, by analogy, comparable wellness-themed endings such as .fitness, .diet, and .health have shown thin primary-identity adoption (analogy, no figures asserted): serious brands in this space have tended to anchor on .com and treat keyword TLDs as redirects or campaign pages, and health-adjacent categories carry trust sensitivities that push brands toward conventional namespaces. It is not in the 10-29 band because demand is not merely vanity or event-driven; the keyword maps to an evergreen commercial category with practitioners and product companies who plausibly want exact-match descriptive names (e.g., a brandable word left of the dot reading naturally as 'X nutrition'). The right-of-dot phrase pattern is a genuine asset here since 'nutrition' is commonly the second word in brand names. The string is long at nine characters, which weakens type-in and resale appeal. Applicant facts, stated neutrally: Link Freedom Group filed more than 300 strings in the ICANN 2026 round and listed this string under category 'Lifestyle' with the tagline 'Fuel for life.'; a large-portfolio applicant suggests a volume/breadth strategy, which informs but does not decide adoption. Main market uncertainty: whether supplement and wellness DTC brands, a category that spends heavily on branding, will adopt any descriptive TLD as a primary identity at all, or continue defaulting to .com with keyword TLDs relegated to defensive or SEO-adjacent use.