.article
Is .article a real TLD? Who’s applying to run it?
Nobody has applied for .article in its own right, as of 8 October 2026. Identity Digital named .article as the replacement string of its .base application. Identity Digital named .article as the replacement string of its .cart application. Identity Digital named .article as the replacement string of its .voice application.
A content-type word, not a brand home: fine for the odd URL hack or publisher side project, unlikely to be anyone's main address.
writers, independent publishers and content platforms who want a per-piece or editorial address, plus retailers in European markets where "article" means a product item
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a bare generic noun naming a unit/format of published writing, sold to writers and publishers who would hang a content identity on the word for the thing they produce rather than on their own brand.
Same bet in a different register: a singular document-type noun whose value depends on readers accepting a standalone published piece as an address, with the same per-item (not per-organization) naming problem.
Same buyer pool of publishers and media operations reaching for an unowned generic of their craft, but it sells an industry identity rather than the individual content unit, so the bet is adjacent rather than identical.
What a .article domain is
.article is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody has applied for .article in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .article domain extension real yet?
.article is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .article domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .article name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .article was .blog, delegated on 18 May 2016.
Is .article a real TLD?
Not yet. .article is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .article as part of an application for another string. Every entry on this page links to its source.
“PB2674T-T22835 · Paws Button, LLC · replacement string of .voice PB2674T-T38544 · Paws Button, LLC · replacement string of .cart PB2674T-T96868 · Paws Button, LLC · replacement string of .base”ICANN
“PB2674T-T67329 · Paws Button, LLC · primary”ICANN
- Band chosen: 10-29 (vanity/narrow), near its top. The string names a unit of content rather than a place where a project lives, so "brand.article" reads as one piece of writing, not an identity; serious publishers already have content-sector namespaces to choose from (.news, .blog, .media, .press by analogy), and those, by analogy, produced registration volume on price and promotion rather than becoming primary-identity defaults for independent publishers, with thin aftermarkets. .article is a weaker version of that same proposition, which is why it is not in the 30-49 band: I do not see a buyer group that would register it at volume even on price, beyond URL-hack and side-project use. It is not in the 1-9 band because there is a real if shallow use case: single-piece or editorial addresses, newsletter-style publishing, and a secondary commerce reading in several European languages where "article" means a product item, which could support product-page or catalogue uses. On the record the sole application is from Identity Digital (legal name Paws Button, LLC), a standard application, with status recorded as a replacement string whose primary string is .voice; stated neutrally, an established portfolio operator tends (by analogy with its other strings) to secure broad registrar distribution, which supports adoption likelihood but does not change the string's weak identity signal. All volume, price and analog-outcome statements here are qualitative inferences from analogy, not verified figures; specific numbers are unknown. Main market uncertainty: whether writers and publishers come to treat a content-type word as a namespace they brand under (as some did with .blog, by analogy) or keep treating it as a label for individual pieces, which would hold it to URL-hack demand.