.cart
Is .cart a real TLD? Who’s applying to run it?
.cart is contested: 2 applicants have said publicly that they applied to run it, as of 9 September 2026. They are Aruba and Link Freedom Group.
A niche e-commerce word: useful for checkout links and cart-software tools, but few businesses would make .cart their main web address.
e-commerce software vendors (cart, checkout, and cart-recovery tools), merchants wanting short checkout or cart redirect links, and commerce-keyword domain investors
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Ready when you are to check out.”
Aruba S.p.A. told Domain Name Wire it applied for 39 strings in the 2026 round 'as primary or replacement', listing .cart among them without saying which strings are primary. The claim is the applicant's own, post-filing, relayed by the publication. Founder ruling 2026-09-09: recorded as announced. Already on the record from another applicant, so this adds to the contention set.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a short generic commerce noun sold to any merchant as the place their primary storefront identity lives, working only if sellers will move their checkout-facing brand off .com.
Another plain-English retail-venue noun aimed at the identical buyer — anyone selling goods online — with the same dependence on registrar-scale volume rather than a defined community or single registrant.
Same generic e-commerce category play for the same merchant buyer, but it names the shopper's activity rather than the seller's storefront or checkout instrument, so it leans slightly more consumer/marketplace than .cart.
What a .cart domain is
.cart is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. 2 applicants have said publicly that they applied for .cart.
Is the .cart domain extension real yet?
.cart is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .cart domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .cart name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .cart was .shop, delegated on .
Is .cart a real TLD?
Not yet. .cart is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .cart in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
- Link Freedom Group · first recordedLink Freedom Group
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“.cart · Commerce · “Ready when you are to check out.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: 30-49, usable but limited. The word 'cart' names a page state or feature inside a store, not a business identity, so its natural role is functional (checkout redirects, cart-recovery links, cart-platform branding) rather than primary identity. It is not in the 50-69 band because, by analogy with broader commerce strings such as .shop and .store (analogy, not measured data), even those wider terms needed price promotion to drive volume and produced genuine primary-identity use only in a minority of registrations; a narrower feature-word like .cart should see less of that, not more. It is not in the 10-29 band because e-commerce is a large, durable market over the next 5 years, the string is short and unambiguous in that context, and there is a plausible utility niche in branded checkout/cart links for merchants and cart SaaS vendors, which is more than vanity or event-driven demand. The applicant, Link Freedom Group, positions the string under Commerce with the tagline 'Ready when you are to check out.', consistent with this functional-commerce framing; as part of a portfolio of more than 300 filed strings, per-string marketing attention is an open question, which I use only as an adoption-likelihood input, not a quality judgment. Main market uncertainty: whether any meaningful cohort treats a cart/checkout URL as something worth branding on its own domain, versus keeping checkout on the store's existing domain for trust and conversion reasons, a behavior that could leave .cart with thin, price-driven registrations.