.blog TLD stats

• Run by Automattic
• Sold most by Automattic Inc., 37.8% in February 2025
• Our model compares it with 16 strings in the 2026 round

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 24 Oct 2026, a different count taken on one night.

In its first year, to October 2017, 78 registrars held 10 or more .blog names and the largest held 65%; by its ninth, to October 2025, 126 did and the largest held 32%.

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Automattic Inc. held 37.8% of .blog names in February 2025; the largest five together held 68.4%.

Shares add to 100%. From the registry's report for February 2025.

When we scored the 2026 round, our model listed .blog among the closest 2012-round TLDs for 16 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

• Strong (7):.article.folio.mag.pod.podcast.journal.magazine
• Moderate (9):.portfolio.resume.story.feed.list.note.notes.slides.threads

Cross-checkThe registry reported 316,403 names for Feb 2025; the zone on Oct 24, 2026 held 54,002 more. The two are counted differently and 20 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

Counted from the registry’s own zone file on the night of Oct 24, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Aug 2016 to Oct 2016; general registration Nov 2016.