.workflow
Is .workflow a real TLD? Who’s applying to run it?
Nobody has applied for .workflow in its own right, as of 8 October 2026. Identity Digital named .workflow as the replacement string of its .good application. Identity Digital named .workflow as the replacement string of its .mart application. Identity Digital named .workflow as the replacement string of its .goods application.
A sensible word for software and automation tools, but most teams will keep their main site elsewhere and use it as a side address.
software and automation vendors, AI-agent and process-tooling startups, and consultancies that sell process design, mostly as a product or campaign address rather than a company's main identity
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .workflow: an abstract, unowned noun for how an organization operates, sold to B2B software vendors and consultancies who want the operating concept itself as their address, and it only works if businesses will wear a process word instead of a brand word.
Both are generic B2B vocabulary nouns that no company or community can claim, betting that service and software providers will adopt the descriptive category term as primary identity rather than a .com brand.
Also a functional-capability noun aimed at the software vendors who sell that capability, though it names an output category buyers already shop for while .workflow names the internal process, so the pull on registrants is narrower in kind.
What a .workflow domain is
.workflow is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under AI & tech. Nobody has applied for .workflow in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .workflow domain extension real yet?
.workflow is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .workflow domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .workflow name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .workflow was .management, delegated on 17 December 2013.
Is .workflow a real TLD?
Not yet. .workflow is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .workflow as part of an application for another string. Every entry on this page links to its source.
“MH2645T-T21202 · Mystic Hammer, LLC · replacement string of .goods MH2645T-T29121 · Mystic Hammer, LLC · replacement string of .mart MH2645T-T95364 · Mystic Hammer, LLC · replacement string of .good”ICANN
“MH2645T-T20569 · Mystic Hammer, LLC · primary”ICANN
- Band chosen: 30-49, usable but limited. The string is a real dictionary word that names a live software category (workflow automation, process orchestration, and increasingly AI-agent pipelines), so registrations should happen at volume on price and a small set of product launches may use a name.workflow address. It is not in the 50-69 band because the word describes a feature or product type rather than an identity: a serious company building workflow software would, by analogy with how comparable descriptive software-category strings such as .software, .solutions and .systems have behaved, more often keep its primary identity on a short legacy or category-default namespace and treat .workflow as a secondary or redirect, and the aftermarket for such descriptive strings has been thin (analogy). It is not in the 10-29 band because demand is not event-driven or joke-driven; the category is durable, the word reads naturally as a suffix for a product or process name, and the sole application on the record is from Identity Digital, an established registry operator with existing registrar distribution, which supports steady availability and promotion. The string's length (eight characters) and its generic, non-ownable meaning cap brand signal. Main market uncertainty: whether the AI-agent and automation tooling wave produces a visible cluster of launches on .workflow addresses in the first years of general availability, which would lift it toward niche-standard status, or whether it settles into the long tail of descriptive software TLDs used mainly for defensive and promotional registrations. Note from the verified facts: the application is recorded as a replacement string of .goods, which bears on the applicant's portfolio planning but, per the assumption, not on this market assessment.