.goods
Is .goods a real TLD? Who’s applying to run it?
.goods is contested: 3 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are Squarespace, Identity Digital and Golden Mandarin Training Service Co., Ltd.. XYZ named .goods as a backup string for its .zen application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A plain-English shopping word that fits small makers and product brands, but .shop and .store already own this space.
small product brands, makers and direct-to-consumer sellers whose name already ends in "Goods" or who sell physical merchandise
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .zen application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an undifferentiated generic commerce noun sold horizontally to any merchant who wants a selling address, where value depends entirely on mass retailer adoption rather than on any one industry or community.
Also a bare generic retail word pitched at every seller on earth, with the same identity question — whether a merchant will put its storefront on a category word instead of its own brand.
The same plural generic noun naming the merchandise itself rather than the venue, open to any vendor as a suffix for what it sells, though it skews to B2B supplier identity instead of broad consumer retail.
What a .goods domain is
.goods is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. 3 applications for it are on ICANN’s Reveal Day list.
Is the .goods domain extension real yet?
.goods is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .goods domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .goods name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .goods was .store, delegated on 22 February 2016.
Is .goods a real TLD?
Not yet. .goods is not in the DNS root, so nothing resolves under it. It’s here because .goods is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“GMTS2586-T19194 · Golden Mandarin Training Service Co., Ltd. · primary · contention set 2026-100 MH2645T-T21202 · Mystic Hammer, LLC · primary · contention set 2026-100 SRL2616T-T16041 · Squarespace Registry LLC · primary · contention set 2026-100 XL2625T-T31508 · XYZ.COM LLC · replacement string of .zen · Deactivated”ICANN
“GMTS2586-T19194 · Golden Mandarin Training Service Co., Ltd. · primary · contention set 2026-100 MH2645T-T21202 · Mystic Hammer, LLC · primary · contention set 2026-100 SRL2616T-T16041 · Squarespace Registry LLC · primary · contention set 2026-100”ICANN
- Band chosen: usable but limited (30-49). .goods is a generic commerce word, and the commerce namespace is one where, by analogy, the broadest everyday verbs and nouns (.shop, .store) absorbed most serious primary-identity use while narrower synonyms (.shopping, .market, .buy-style strings) stayed secondary or price-driven; .goods sits with that second group. Its genuine hook is the brand-naming convention where small makers and DTC labels call themselves "[Name] Goods" (the way craft, leather, grocery and home-products brands often do), which gives a natural name.goods identity for a real but modest buyer group. It is not in the strong-niche band above because adoption needs no explaining only inside that narrow naming convention; a general merchant choosing .goods over .shop or .store would still have to justify it, and the aftermarket for a synonym-of-a-synonym commerce string is, by analogy, thin. It is not in the vanity band below because the word is a serious, non-joke commercial noun with a clear category and plausible sustained registrations at volume or on price, and three applicants (Golden Mandarin Training Service Co., Ltd., Mystic Hammer, LLC, Squarespace Registry LLC, all confirmed in contention set 2026-100) signal that the string is read as commercially viable. The record shows Squarespace Registry LLC among the applicants; a website-builder-affiliated operator could, if it wins, channel the string to its own merchant base, which would lift adoption toward the upper end of this band, but that is a lifecycle matter and not scored. Main market uncertainty: whether the "[Name] Goods" brand convention actually converts into defensive and primary registrations at scale, or whether .shop and .store remain the reflexive choice for the same merchants. Registration figures, pricing and comparable TLD volumes are unknown from the facts block; all comparisons above are by analogy.