.magic
Is .magic a real TLD? Who’s applying to run it?
Nobody has applied for .magic in its own right, as of 7 October 2026. XYZ Registry named .magic as a backup string for its .print application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .magic as a backup string for its .feed application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Link Freedom Group named .magic as a backup string for its .hit application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Nobody has applied for .magic in its own right.
Will names sell?
A charming word for entertainers, games, and playful brands, but most serious projects will treat it as a fun extra, not their main address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .magic’s closest 2012 strings hold .fun 447K, .joy 2 and .love 69K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .fun, held 446,583 names, June 2026. .joy held 2; .love held 68,867. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet: an open, uncontested abstract feeling-word sold purely on connotation rather than category membership, where the registry must convince brands and creators that a vibe suffix reads as identity.
Same bet: a short positive-affect English noun with no industry boundary defining its registrant base, so value rests entirely on evocative resonance and marketers adopting mood as a namespace.
Same class of abstract emotion word monetized on sentiment rather than sector, but it carries a real anchoring vertical (dating, weddings, charity) that gives it a defined buyer .magic lacks.
Where they meet elsewhere
Identity Digital and XYZ Registry face each other in 77 contests this round, .magic included.
- Identity Digital × XYZ Registry
- Identity Digital × Link Freedom Group
- XYZ Registry × Link Freedom Group
magicians and illusionists, game and entertainment studios, theme-park and event marketers, creative agencies, and consumer-app teams who want a whimsical marketing name or a '.magic' suffix hack alongside a primary domain.
What a .magic domain is
.magic is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. Nobody has applied for .magic in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .magic domain extension real yet?
.magic is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .magic domain?
You can’t yet. A .magic name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .magic was .fun, delegated on 21 December 2016.
Is .magic a real TLD?
Not yet. .magic is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .magic as part of an application for another string. Every entry on this page links to its source.
- 2 applicants · first recordedICANN
- Link Freedom Group · now deactivated backupICANN
- Link Freedom Group · now abandonedICANN
- Link Freedom Group · first recordedLink Freedom Group
“LFGL2683T-T15662 · Link Freedom Group Ltd · replacement string of .hit · Deactivated VC2665T-T98880 · Vanity Check, LLC · replacement string of .feed · Deactivated XL2625T-T32262 · XYZ.COM LLC · replacement string of .print · Deactivated”ICANN
“.magic · Culture · “Where wonder becomes real.””Link Freedom Group
- Band chosen: 30-49 (usable but limited). The string is a positive, universally understood dictionary word with genuine emotional pull, and it composes well to the right of a brand (product.magic reads as a tagline), which supports real registration volume and occasional creative primary use. It is not in the 50-69 band because, by analogy with other mood-word extensions such as .fun, .cool, and .lol (analogy, not verified data), demand for feel-good generic strings has tended to be price-driven and campaign-driven rather than sustained primary-identity adoption; there is no defined professional community for whom .magic is the obvious home the way .dev serves developers. It is not in the 10-29 band because the word is broad, brand-safe, and useful across entertainment, gaming, events, and consumer software, so demand should be wider and steadier than a joke or single-event string. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round and lists this string under category Culture with the tagline 'Where wonder becomes real.'; a large-portfolio applicant suggests broad retail distribution intent, which informs adoption likelihood neutrally. Main market uncertainty: whether consumer AI and app brands adopt 'magic'-themed naming heavily enough over the next 5 years to turn .magic into a fashionable brandable suffix with a real aftermarket, versus it settling into low-price novelty volume.