.all
Is .all a real TLD? Who’s applying to run it?
.all is contested: 2 applicants have said publicly that they applied to run it, as of 9 September 2026. They are Aruba and Link Freedom Group.
A catchy word ending for slogan-style names like for.all, but few serious projects would pick it as their main web address.
campaign and slogan builders (inclusion-themed initiatives, 'for all' style movements), plus phrase-brand hobbyists and speculators buying short left-of-dot words on price
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Everything included, nothing missing.”
Aruba S.p.A. told Domain Name Wire it applied for 39 strings in the 2026 round 'as primary or replacement', listing .all among them without saying which strings are primary. The claim is the applicant's own, post-filing, relayed by the publication. Founder ruling 2026-09-09: recorded as announced. Already on the record from another applicant, so this adds to the contention set.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, category-free English word whose only asset is a universal, aspirational meaning, sold by an open registry to any buyer in any vertical, so it wins only if registrants read the word as a positioning statement rather than a topic.
Same bet in its purest form: a grammatical function word with zero standalone category, which requires the buyer to construct meaning across the dot in a phrase, making it a linguistic-play registry rather than a vertical one.
Same bet as a quantity/completeness modifier that attaches to an existing brand as a qualifier instead of naming an industry, so its value depends on brands wanting a suffix that signals more/everything rather than on any defined registrant pool.
What a .all domain is
.all is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. 2 applicants have said publicly that they applied for .all.
Is the .all domain extension real yet?
.all is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .all domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .all name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .all was .one, delegated on .
Is .all a real TLD?
Not yet. .all is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .all in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
- Link Freedom Group · first recordedLink Freedom Group
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“.all · Lifestyle · “Everything included, nothing missing.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: usable but limited (30-49), at its low end. The string is a determiner, not a category noun, so it only works as the tail of a phrase (for.all, access.all, win-it.all); that composability is real but narrow. By analogy (flagged as analogy), function-word and broad-lifestyle TLDs such as .one, .world, .life, and .best have historically registered at volume mainly when priced low, with weak brand signal and thin aftermarkets, and .all is weaker than those because it reads grammatically incomplete on its own. It sits above the vanity band (10-29) because the phrase pattern 'X for all' / 'all in' is broadly generative across languages of marketing, so steady price-driven registration demand over the next 5 years is plausible rather than purely event-driven. It does not reach the strong-niche band (50-69) because no identifiable buyer category would treat .all as a primary-identity default without explanation, and I see no mechanism for a sustained aftermarket in a determiner suffix. Applicant facts are neutral context only: the string is announced by Link Freedom Group, which filed more than 300 strings in the ICANN 2026 round and published its catalog (Domain Name Wire, 2026-08-13), listing this string under category 'Lifestyle' with the tagline 'Everything included, nothing missing.'; a large-portfolio applicant suggests broad-distribution retail positioning rather than a single-community push, consistent with price-driven volume. Main market uncertainty: whether phrase-hack demand (for.all, one-for.all) converts into renewing, primary-identity use or stays a novelty-registration pattern with high churn; renewal behavior of comparable phrase-hack TLDs is unknown to me at figure level.