A niche TLD for hosting providers, sysadmins and self-hosting hobbyists who sell, run or label virtual private servers and want a label-style or product-page address.
hosting providers, sysadmins and self-hosting hobbyists who sell, run or label virtual private servers and want a label-style or product-page address
Aruba S.p.A. told Domain Name Wire it applied for 39 strings in the 2026 round 'as primary or replacement', listing .vps among them without saying which strings are primary. The claim is the applicant's own, post-filing, relayed by the publication. Founder ruling 2026-09-09: recorded as announced. First application for this string on the record.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a bare trade-category term for the web-infrastructure business, whose registrants are the providers and resellers themselves plus the technical buyers who already use the word daily, so it lives or dies on whether an industry adopts its own label as an address.
The same infrastructure-category noun aimed at the same seller-and-sysadmin audience, differing only in that it is the shorter consumer-facing form of the identical trade word rather than a product tier within it.
Also a compute-infrastructure category string sold to the same technical buyer, but it is a broad marketing umbrella anyone in tech can claim, whereas the target is narrow insider jargon for one specific server product.
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.