.power
Is .power a real TLD? Who’s applying to run it?
.power is not contested. One applicant has said publicly that it applied to run it, and nobody else has, as of 15 August 2026. It is Link Freedom Group.
A bold generic word that fits energy, charging, and fitness brands, but most serious companies will still pick a .com over it.
energy and utility companies, EV-charging and battery startups, fitness and motivation brands, plus marketers wanting a punchy call-to-action domain hack (word.power).
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Power up, stay charged.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: an open, unowned generic category noun for the electricity/energy sector that any utility, retailer, installer or trade body could put its primary identity on, and which only works if that whole industry accepts a non-.com identity.
Same kind of word doing the same job — a plain-English energy-sector generic sold to the same operator and installer buyer pool — but it names one technology rather than the whole category, so it lacks the broad metaphorical spillover .power carries.
Also an open generic staked on the energy/sustainability buyer, and like .power it doubles as an aspirational qualifier anyone can bolt onto a brand, though it reads as a values prefix rather than a category noun someone would headline a utility with.
What a .power domain is
.power is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Infrastructure. One applicant has said publicly that it applied for .power.
Is the .power domain extension real yet?
.power is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .power domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .power name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .power was .energy, delegated on .
Is .power a real TLD?
Not yet. .power is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .power in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Link Freedom Group · first recordedLink Freedom Group
“.power · Lifestyle · “Power up, stay charged.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: 30-49, usable but limited. It is not in the 50-69 band because no single vertical shows sustained demand where a .power address is the expected primary identity; energy incumbents are conservative brand-wise, and lifestyle/fitness buyers have many competing generic TLDs, so every adoption needs explaining and the aftermarket is likely thin over the next 5 years. It is not in the 10-29 band because 'power' is a strong, positive, globally understood English word with multiple plausible buyer verticals (energy infrastructure, EV/battery, fitness, personal-development), which by analogy with other single-word aspirational TLDs supports steady if modest registration volume rather than joke or event-driven demand. By analogy (flagged as analogy), comparable sector-word TLDs in energy and fitness have historically settled into low-volume, defensive-or-campaign use rather than primary-identity defaults, and I expect .power to behave similarly. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round and lists this string under category 'Lifestyle' with the tagline 'Power up, stay charged.', which suggests a broad-portfolio marketing posture rather than a vertical-anchored registry push; that is neutral for the string itself but tempers expectations of concentrated category evangelism. Main market uncertainty: whether the EV-charging and home-energy boom produces a wave of consumer-facing brands willing to adopt a descriptive new-gTLD as primary identity, or whether they follow the established pattern of buying compressed .com brands.