.hot TLD stats

• Run by Amazon
• Sold most by NameCheap, Inc., 23.4% in August 2025
• Our model compares it with 12 strings in the 2026 round

In its first year, to April 2026, 13 registrars held 10 or more .hot names and the largest held 35%.

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

NameCheap, Inc. held 23.4% of .hot names in August 2025; the largest five together held 64.2%.

Shares add to 100%. From the registry's report for August 2025.

When we scored the 2026 round, our model listed .hot among the closest 2012-round TLDs for 12 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

• Strong (5):.hard.deep.raw.trending.wild
• Moderate (7):.hip.hit.hype.long.big.bold.viral

Cross-checkThe registry reported 564 names for Aug 2025; the zone on Oct 23, 2026 held 561 more. The two are counted differently and 14 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

Counted from the registry’s own zone file on the night of Oct 23, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Apr 2025 to May 2025; general registration May 2025.