.xoxo

Is .xoxo a real TLD? Who’s applying to run it?

Culture
applicants
  • ShortDotIn a catalog
on the record since Sep 8, 2026 · updated Sep 8, 2026
AI score
23/ 100
Vanity and narrow

A weak TLD for most names for personal and vanity registrants, influencers, and small gift, greeting, dating, beauty and fan-community sites wanting a playful "hugs and kisses" name.

assessed by claude-fable-5-1 · Sep 8, 2026
AI score 23 of 100. .com scores 96, .ai scores 84.
who it’s for

personal and vanity registrants, influencers, and small gift, greeting, dating, beauty and fan-community sites wanting a playful "hugs and kisses" name

CultureCommerceBrandOther
applicants
1 on file
ShortDotIn a catalog

One of the 80 strings ShortDot published for the ICANN 2026 round. ShortDot states it has submitted 40 applications, but publishes the 80 strings without revealing which 40 are applications and which 40 are designated replacements. The submission claim is therefore applicant-level, not string-level: nothing in the source says ShortDot applied for THIS string. Catalogued, not announced.

closest 2012 bets
3 of 1,408

The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.

.lolstrong parallel
delegated 2015 · live948,744 domains · May 2026

Same bet exactly: a piece of net-native expressive shorthand that belongs to no company or category, sold on the hope that a playful sign-off registers as an identity people want to type after their own name.

2 applicants contested it · scored 35* in 2012 · run by Uniregistry, Corp.

.lovestrong parallel
delegated 2015 · live69,509 domains · May 2026

Same bet on an affection word with no incumbent owner and no industry behind it — its registrants are individuals, greeting/gifting and personal-brand sites, and it works only if sentiment alone can carry a namespace.

7 applicants contested it · scored 55* in 2012 · run by Merchant Law Group LLP

.我爱你moderate
delegated 2014 · live7,324 domains · May 2026

Also a sentiment expression rather than a category or brand — an affectionate phrase sold as a personal/emotional address — though it is a full spoken phrase for a single language market rather than typed slang shorthand.

uncontested · scored 12* in 2012 · run by Tycoon Treasure Limited

* A separate 2012-only read, time-locked to what was public that year. Different scale from this page’s score, so the two are not comparable.

history
  1. ShortDot · first recordedSep 8, 2026
    ShortDot (Ireland) Limited
news & sources
CatalogShortDot's 80 strings for the ICANN 2026 round
Sep 8, 2026
ShortDot (Ireland) Limited has submitted 40 applications to ICANN's 2026 New gTLD Program. The 80 strings shown include applied-for and designated replacement strings across ShortDot's 40 ICANN applications, presented without revealing their status or pairing.
ShortDot (Ireland) Limited
about ShortDot
NewsShortDot applies for 40 top level domains
Sep 8, 2026
The company just disclosed its 40 applications and 40 replacement strings.
Domain Name Wire
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This record is corrected in the open. See the changelog and methodology.