.官網
Is .官網 a real TLD? Who’s applying to run it?
Nobody has applied for .官網 in its own right, as of 7 October 2026. Internet DotTrademark Organisation Limited named .官網 as an IDN variant label of its .官网 application. Hangzhou E-commerce Research Institute named .官網 as an IDN variant label of its .官网 application.
A Chinese 'official site' label in traditional characters; mostly a defensive add-on to the simplified version, rarely a main address.
brands and companies serving Traditional-Chinese readers in Taiwan, Hong Kong and Macau who want a recognizably "official" address, mostly as a defensive companion to the simplified 官网 form
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
官網 ("official site") and 网站 ("website") are the same bet: a plain Chinese-script word for a company's web presence, sold as a universal suffix to any brand that wants a Chinese-readable address, where the registry's revenue depends on defensive/parallel registration by thousands of firms rather than on any one industry.
网址 ("web address") is the same generic Chinese web-presence utility noun doing the same job — a label a brand bolts onto its own name to signal "this is where we live online" — with the same mass-market, every-company buyer and the same dependence on Chinese-language adoption of non-ASCII addresses.
在线 ("online") is likewise a generic Chinese-script descriptor of being on the web rather than a category, industry or company, so the buyer and mechanics match, but it describes a state rather than asserting officialness/authenticity, which is the specific trust claim 官網 is selling.
What a .官網 domain is
.官網 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. Nobody has applied for .官網 in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .官網 domain extension real yet?
.官網 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .官網 domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .官網 name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .官網 was .xn--5tzm5g, delegated on 17 April 2016.
Is .官網 a real TLD?
Not yet. .官網 is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .官網 as part of an application for another string. Every entry on this page links to its source.
“HERI2445-T27601 · Hangzhou E-commerce Research Institute · variant of .xn--kbt444f IDOL2621T-T27980 · Internet DotTrademark Organisation Limited · variant of .xn--kbt444f”ICANN
- Band chosen: 10-29 (vanity/narrow). The string 官網 is the Traditional-Chinese form of 'official website', a term Chinese-speaking users recognize instantly and often append to a brand name when searching, precisely to find the real site among impostors. That gives the concept genuine brand-protection appeal: a company could plausibly want brand.官網 as a trust signal. On the record, both applications are variants of the simplified primary .官网 (HERI2445-T27601 from Hangzhou E-commerce Research Institute, IDOL2621T-T27980 from Internet DotTrademark Organisation Limited), so under ICANN's variant-label handling this string would be expected to travel with the simplified primary rather than stand alone. Why not the band above (30-49): by analogy with earlier Chinese-script IDN TLDs (flagged as analogy), volume for such strings has tended to come from registrar promotions and defensive bundling rather than organic primary-identity use; Traditional-Chinese markets in Taiwan and Hong Kong lean heavily on their own country-code namespaces, and URL typing in Chinese script remains awkward in browsers and largely bypassed by app ecosystems, so a site choosing brand.官網 as its main identity would be unusual over the next 5 years. Why not the band below (1-9): the term is meaningful, the anti-impersonation motive is real, and defensive registrations by brands with a Traditional-Chinese audience would plausibly occur, so a shallow but real market exists. Main market uncertainty: whether the variant is bundled automatically with the simplified primary (making its standalone demand essentially zero and its value purely derivative) and whether the registry enforces an official-site verification policy, which would be the one thing that could turn the label into a trust mark with some aftermarket pull.