.官网
Is .官网 a real TLD? Who’s applying to run it?
.官网 is contested: 3 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are KNET Co., Ltd., Internet DotTrademark Organisation Limited and Hangzhou E-commerce Research Institute.
"Official website" in Chinese: brands may register it defensively, but few are likely to use it as their main address.
chinese-market brands and companies wanting a defensive or trust-signalling "official site" address, plus a smaller set of registrars and agencies selling it as an add-on
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a plain Chinese-script web noun meaning "website" that any brand or institution can hang its primary Chinese-language presence on, so the registry sells a function word rather than a topic and needs mass Chinese-market IDN adoption to pay off.
Another generic Chinese web-infrastructure word ("web address") sold open to all comers, where value comes from the string reading as the self-evident place a site lives rather than from any vertical, category or community.
Same open Chinese-script generic aimed at the same buyer wanting a native-script address, but it is a state descriptor appended to a brand rather than the noun naming the site itself, so it carries less of the authenticity/"this is the real one" claim the target trades on.
What a .官网 domain is
.官网 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. 3 applications for it are on ICANN’s Reveal Day list.
Is the .官网 domain extension real yet?
.官网 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .官网 domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .官网 name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .官网 was .xn--5tzm5g, delegated on 17 April 2016.
Is .官网 a real TLD?
Not yet. .官网 is not in the DNS root, so nothing resolves under it. It’s here because .官网 is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“HERI2445-T27601 · Hangzhou E-commerce Research Institute · primary · contention set 2026-258 IDOL2621T-T27980 · Internet DotTrademark Organisation Limited · primary · contention set 2026-258 KCL2693T-T23960 · KNET Co., Ltd. · primary · contention set 2026-258”ICANN
“IDOL2621T-T20061 · Internet DotTrademark Organisation Limited · primary · contention set 2026-31 IRI2679T-T15412 · Intercap Registry Inc. · primary · contention set 2026-31 KCL2693T-T23960 · KNET Co., Ltd. · replacement string of .xn--kbt444f · Deactivated LFGL2683T-T94977 · Link Freedom Group Ltd · primary · contention set 2026-31 MEL2626T-T48733 · M&A Entity LLC · primary · contention set 2026-31 NA2631T-T69341 · Registry Services, LLC · primary · contention set 2026-31 RTIS2674T-T83546 · Radix Technologies Inc SEZC · primary · contention set 2026-31 SRL2616T-T86558 · Squarespace Registry LLC · primary · contention set 2026-31 VTL2632T-T88824 · Velvet Taupe, LLC · primary · contention set 2026-31 XCI2688T-T81155 · XServer Cloud Incorporated · primary · contention set 2026-31 XI2694T-T28363 · XRegistry Incorporated · replacement string of .follow · Deactivated XL2625T-T31633 · XYZ.COM LLC · primary · contention set 2026-31”ICANN
- Band chosen: 30-49, usable but limited. The string 官网 means "official website" and is a common search and navigation phrase in the Chinese-language internet, so brand.官网 carries an intuitive meaning and gives a plausible defensive-registration motive for companies that want to pre-empt impostors. Three confirmed applications in one ICANN contention set (2026-258), including an Applicant Support Program applicant, are consistent with several operators seeing commercial demand; the record also shows traditional-script variant applications (官網), which suggests the applicants expect to serve both scripts. By analogy (flagged as analogy), earlier Chinese-script IDN TLDs built around generic words — company, network, online, trademark, and the country-name IDN — have tended to see registrations driven by defensive or promotional pricing rather than genuine primary-identity use, and their aftermarkets have stayed thin; Chinese businesses have continued to anchor on ASCII TLDs and, increasingly, on platform presences such as super-app accounts and mini-programs rather than any domain at all. That pattern is why this is not in the 50-69 band: sustained primary-identity use is unlikely to be established within 5 years. It is above the 10-29 band because the meaning is serious rather than vanity, the defensive motive is real for a large pool of brands, and a trust-oriented registration policy could give it a credibility role that joke or narrow strings lack. Main market uncertainty: whether Chinese browsers, messaging platforms, and search surfaces render and route IDN addresses smoothly enough that brand.官网 can function as a destination rather than a redirect to an ASCII site; counts, pricing, and policy details for any applicant are unknown.