.海爾
Is .海爾 a real TLD? Who’s applying to run it?
Nobody has applied for .海爾 in its own right, as of 7 October 2026. Haier named .海爾 as an IDN variant label of its .海尔 application.
A closed company-name ending in traditional Chinese script; only Haier can use it, so there is no market for anyone else.
the applicant company itself (Haier) for its own branded addresses in traditional-script Chinese markets; no outside buyer group exists
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
联通 is the same bet: a Chinese manufacturer/operator putting its own native-language corporate name — not a Latin romanization, not a category word — on a single-registrant .brand aimed at its domestic mass-consumer base, which only works if Chinese-script navigation gets traction among those customers.
電訊盈科 is a Greater-China corporation's full native traditional-script brand name used as its primary identity label, matching the target's script choice and its wager that a consumer-facing Chinese company gains from a native-character namespace rather than a Latin one.
中信 is the same shape of bet — a short two-character self-coined Chinese corporate brand as a closed .brand — but the buyer is a finance-and-industry conglomerate speaking mainly to institutions, where the target's identity hangs on retail product buyers.
What a .海爾 domain is
.海爾 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. Nobody has applied for .海爾 in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .海爾 domain extension real yet?
.海爾 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .海爾 domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .海爾 name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .海爾 was .xn--8y0a063a, delegated on 6 February 2016.
Is .海爾 a real TLD?
Not yet. .海爾 is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .海爾 as part of an application for another string. Every entry on this page links to its source.
- Haier · first recordedICANN
“QHZM2659T-T20311 · Qingdao Haishang Zhicai Management Consulting Co., Ltd. · variant of .xn--3et971b”ICANN
- Band chosen: 1-9 (no realistic market). The verified facts show this is a brand, internationalized application filed as a variant of the primary string .海尔 (simplified script), with the applicant recorded as Haier (Qingdao Haishang Zhicai Management Consulting Co., Ltd.) and no other applicants. A dot-brand is a closed namespace: addresses are not sold to third parties, so there is no aftermarket and no buyer other than the operator. It is not in the 10-29 band because even vanity or event-driven demand presupposes some outside registrant pool, and a brand TLD has none; the only value is internal identity utility. It is not below 1-9's floor because the string does have a concrete end use: Haier is widely known as a home-appliance brand, and a traditional-script form of its name could carry primary identity for the company in markets that read traditional Chinese. By analogy (flagged as analogy), dot-brands from the prior round have mostly seen light or redirect-only use, and IDN variant strings tend to be held for script consistency rather than actively promoted, which suggests even the operator's own use over the next 5 years is likely modest. Main market uncertainty: whether Haier will actually run live customer-facing sites on the traditional-script variant (for example for Hong Kong or Taiwan audiences) or hold it purely defensively alongside the simplified primary; active use would lift the score within the band, not out of it.