.海尔
Is .海尔 a real TLD? Who’s applying to run it?
.海尔 is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Haier.
A private Chinese-script brand domain for Haier; useful only to that company, with no public market for addresses.
the Haier brand itself and its subsidiaries and campaigns, as a closed Chinese-script namespace; no outside buyer group exists
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are the native-script name of a home-grown East Asian consumer-electronics/appliance conglomerate, bet as a dot-brand aimed first at its own domestic script-reading market — identical word type (proprietary corporate mark), identical owner, identical buyer.
A household-appliance and consumer-electronics maker's brand name rendered in Chinese characters for Chinese consumers is the same bet in the same industry; the only gap is that these characters transliterate a foreign mark rather than being the company's original name.
Same structural bet — a single consumer-hardware brand owning its Chinese-character mark as a TLD — but the buyer is a handset/telecom-equipment audience rather than the home-goods buyer, so the job the string does is one step removed.
What a .海尔 domain is
.海尔 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .海尔 domain extension real yet?
.海尔 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .海尔 domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .海尔 name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .海尔 was .xn--cg4bki, delegated on 21 February 2014.
Is .海尔 a real TLD?
Not yet. .海尔 is not in the DNS root, so nothing resolves under it. It’s here because .海尔 is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Haier · first recordedICANN
“QHZM2659T-T20311 · Qingdao Haishang Zhicai Management Consulting Co., Ltd. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow), at the lower-middle of that band. This is a brand IDN application (recorded as type brand, internationalized) with one applicant on the record, plus a traditional-script variant (海爾) and a replacement string (海尔兄弟) tied to the same applicant — a classic closed dotBrand pattern where the registry registers names only for itself. It is not in the 30-49 band because that band assumes registrations happen at volume or on price and some aftermarket exists; a closed brand TLD has no third-party registrations and no aftermarket at all, so resale/brand-strength value to any outside buyer is zero. It is not in the 1-9 band because the single best-fit buyer (the Haier brand) has a real, if narrow, end-use: a Chinese-script address that reads as the brand name end to end, which can serve campaign, product-line and sub-brand identities in its home market. By analogy (flagged as analogy), the Chinese-script brand TLDs delegated in the prior round have mostly seen very light or dormant use, with the brand's main web presence staying on a conventional ASCII domain; brand TLDs in general have tended to be used for redirects and a handful of live sites rather than as the primary identity. That history argues against a strong end-use score even with delegation assumed. The main market uncertainty is whether Chinese consumers and the dominant in-app and search-driven navigation habits in that market give a Chinese-script address any practical pull, and whether Haier would actually route product and service traffic through it rather than treat it as a defensive asset.