.strategy
Is .strategy a real TLD? Who’s applying to run it?
.strategy is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Identity Digital. XYZ named .strategy as a backup string for its .gaming application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A clear business word that consultancies and advisory firms may register, but few will make it their main address.
strategy and management consultancies, boutique advisory firms, corporate strategy teams and business-services brands wanting a descriptive address
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .gaming application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an abstract professional-practice noun whose only natural primary-identity registrant is the advisory firm that sells that practice, so the zone lives or dies on independent consultancies choosing a discipline word over their own brand.
Same bet almost word-for-word: a broad, abstract business-discipline noun with no community or product category behind it, bought by firms whose offer IS the discipline, and it needs a qualifier to the left to mean anything.
Also an abstract discipline noun sold to the practitioners of that discipline rather than to a category of goods, but its buyer pool is a narrower, more technical vendor set, so the bet rests on one industry adopting it rather than on generic business usage.
What a .strategy domain is
.strategy is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .strategy domain extension real yet?
.strategy is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .strategy domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .strategy name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .strategy was .consulting, delegated on 1 April 2014.
Is .strategy a real TLD?
Not yet. .strategy is not in the DNS root, so nothing resolves under it. It’s here because .strategy is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Band chosen: 30-49, usable but limited. The string is a plain, well-understood English business word, so it reads cleanly in a consultancy or advisory context, and the professional-services segment is large enough to produce steady registrations. By analogy (flagged as analogy), existing business-services strings such as .consulting, .solutions, .management and .marketing have found real registration demand through registrar distribution but have largely served as descriptive or defensive secondary addresses rather than primary identities; their aftermarkets are thin and dominated by a small set of one-word premiums. The applicant on the record, Identity Digital, is a large registry operator with established registrar reach, which makes broad availability and ordinary registration volume likely. It is not in the 50-69 band because strategy firms tend to anchor on a .com or a country code and the word does not signal a distinct community or product category that would drive sustained primary-identity use. It is not in the 10-29 band because the word has genuine professional meaning, the buyer group exists in volume worldwide, and one-word firm names under .strategy can plausibly serve as a real identity for boutique advisories. Main market uncertainty: whether descriptive business-services TLDs shift from defensive and secondary use toward primary branding among small professional firms over the next five years, which would move this string toward the upper end of its band.