A niche TLD for gaming communities, esports teams, streamers, indie studios and gaming-media sites, plus regulated igaming operators in markets where "gaming" means gambling.
gaming communities, esports teams, streamers, indie studios and gaming-media sites, plus regulated igaming operators in markets where "gaming" means gambling
Aruba S.p.A. told Domain Name Wire it applied for 39 strings in the 2026 round 'as primary or replacement', listing .gaming among them without saying which strings are primary. The claim is the applicant's own, post-filing, relayed by the publication. Founder ruling 2026-09-09: recorded as announced. First application for this string on the record.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an unowned generic category noun for the play/interactive-entertainment industry, sold to studios, communities and hobbyists who want the category itself as their identity, and dependent on the same thing being true — that enough of the category will re-anchor off .com onto a word everyone in it already uses.
The singular of the same generic category noun, betting on the same open-registry land-grab in the same vertical with the same buyer set — the only difference is the grammatical form the buyer prefers on the right of the dot, not the wager underneath it.
Identical bet — plain category noun for the games industry, no owner, primary identity for game businesses — but scoped to a single language market, so it wagers on a linguistic slice of the buyer pool rather than the whole category.
- Aruba · first recordedDomain Name Wire (Andrew Allemann), quoting Aruba S.p.A.
“Aruba S.p.A., which operates the .cloud top level domain, is expanding its domain portfolio. The company told Domain Name Wire that it applied for 39 top level domains in this year's new TLD round. That number includes replacement strings. [...] The company applied for the following strings as primary or replacement: aid, all, ask, beta, bit, bnb, cart, ciao, daily, demo, easy, fix, gaming, gen, genius, gym, happy, hello, hola, human, kit, lab, mars, max, moon, omg, pec, pop, rem, roma, sign, sito, super, tag, tex, vps, yes, zen, zzz”Domain Name Wire (Andrew Allemann), quoting Aruba S.p.A.