.sage
Is .sage a real TLD? Who’s applying to run it?
Nobody has applied for .sage in its own right, as of 7 October 2026. Suffix Inc. named .sage as the replacement string of its .planet application.
A pleasant word with a wise, herbal feel, but few serious projects would pick a .sage address as their main name.
advisors, coaches and wellness or herbal brands wanting a "wisdom" flavoured name, plus AI-assistant projects already called Sage
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a single evocative word for a wise authority that nobody's job title actually is, so the registry is selling a self-conferred credential to advisors, consultants and coaches who want the claim embedded in their address rather than inheriting demand from a defined vertical.
Also an unverifiable status noun any advisory business can assert about itself, with value resting on the implied credential rather than on a product category, though its literal and plainly commercial reading gives it a clearer buyer pool than the target's softer, more connotative word.
Shares the target's two-sided shape — an advisor-persona generic that is simultaneously a major incumbent brand's name, so the string must be sold as open vocabulary while a trademark owner has its primary identity on it — but it differs in that people really do call themselves coaches, where no one's occupation is 'sage'.
What a .sage domain is
.sage is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. Nobody has applied for .sage in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .sage domain extension real yet?
.sage is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .sage domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .sage name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .sage was .guru, delegated on 6 November 2013.
Is .sage a real TLD?
Not yet. .sage is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .sage as part of an application for another string. Every entry on this page links to its source.
- Suffix Inc. · first recordedICANN
“SI2639T-T15799 · Suffix Inc. · replacement string of .planet”ICANN
“LFGL2683T-T12771 · Link Freedom Group Ltd · primary SI2639T-T84933 · Suffix Inc. · replacement string of .rep · Deactivated”ICANN
“Catalog lists: .asap .create .future .lfg .mvp .out .pal .planet .research .share .tag .this .visit”Suffix Inc.
- Band chosen: 10-29 (vanity/narrow). The record shows one standard application by Suffix Inc., filed as a replacement string for its primary .planet application, with no contention recorded; the replacement-string status is noted neutrally and used only as a hint that the string sits behind another priority in the applicant's portfolio. The string itself is a positive English dictionary word (a wise person, an herb) and a common product and company name, so some demand from consultants, coaches, wellness and herbal brands, and AI-assistant projects named Sage is plausible by analogy. Not the band above (30-49) because, by analogy with role-word TLDs such as .guru and .expert, demand for person-descriptor strings tends to be a launch spike followed by thin retention and little aftermarket, and .sage reads less naturally as a domain ending than those (few phrases end in 'sage'), so I do not expect volume- or price-driven registrations at scale. Not the band below (1-9) because it is a real, warm, brandable word with recognizable niches that would register a handful of memorable names. Main market uncertainty: whether wellness and advisory brands adopt it as a primary identity or treat it only as a redirect or vanity hack; a secondary uncertainty is how existing trademark use of the word by established companies shapes who registers. The analogies above are inferences, not record facts; comparable registration figures are unknown to me and not asserted.