.planet
Is .planet a real TLD? Who’s applying to run it?
.planet is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Suffix. Link Freedom Group named .planet as a backup string for its .robotics application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
None of the 2 is tied to a registry that runs TLDs today. Link Freedom Group and Suffix filed 182 applications between them across the round.
Will names sell?
A catchy eco- and space-flavored ending for campaigns and green brands, but few serious projects would make it their main address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .planet’s closest 2012 strings hold .earth 42K, .world 444K and .space 635K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .earth, held 41,706 names, June 2026. .world held 444,273; .space held 634,547. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet almost exactly: a broad planetary-scale English noun that names no industry and no registrant class, sold on evocative meaning to eco/mission/global-identity buyers who could equally have used .com, so the registry lives or dies on connotation rather than on a defined vertical.
Also a big abstract generic noun with no native constituency, monetized as a suffix that modifies whatever precedes it (brand.world), which is the same suffix-semantics play .planet must run since nobody's primary identity is literally 'planet'.
An evocative dual-meaning noun (cosmic vs. room/venue) with no owner category, betting that the word's atmosphere pulls creative and identity registrations — the same connotation-driven, vertical-less wager, though .space has a second literal use case .planet lacks.
sustainability and climate-focused brands, environmental campaigns and nonprofits, plus space/astronomy media and hobby projects wanting an evocative themed name
What a .planet domain is
.planet is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. One application for it is on ICANN’s Reveal Day list.
Is the .planet domain extension real yet?
.planet is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .planet domain?
You can’t yet. A .planet name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .planet was .earth, delegated on 14 May 2015.
Is .planet a real TLD?
Not yet. .planet is not in the DNS root, so nothing resolves under it. It’s here because .planet is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Link Freedom Group · now deactivated backupICANN
- Link Freedom Group · now abandonedICANN
- Suffix · now confirmedICANN
- Suffix · now announced
- Suffix · first recordedSuffix Inc.
- Link Freedom Group · first recordedLink Freedom Group
“LFGL2683T-T27226 · Link Freedom Group Ltd · replacement string of .robotics · Deactivated SI2639T-T15799 · Suffix Inc. · primary”ICANN
“Catalog lists: .asap .create .future .lfg .mvp .out .pal .planet .research .share .tag .this .visit”Suffix Inc.
“.planet · Lifestyle · “For explorers of new worlds.””Link Freedom Group
- I place .planet in the 30-49 usable-but-limited band, near its floor. The string is a broad, positive English word with two natural readings: an environmental one (protect-the-planet messaging, which maps to real, recurring marketing demand from green brands and campaigns) and a space/exploration one, which the applicant's own 'For explorers of new worlds' tagline leans into. It is not in the 10-29 vanity band because eco-positioning is a durable, well-funded messaging category over the next 5 years, and analogous planet-adjacent strings (.earth, .eco, .space, .world) have shown, by analogy, sustained if modest registration demand rather than one-off event spikes. It is not in the 50-69 strong-niche band because, again by analogy with those same TLDs, primary-identity use has stayed rare: such names tend to serve campaign microsites and redirects while the organization's main identity stays on .com or .org, the brand signal is diffuse across two unrelated themes, and aftermarket activity for comparable strings has been thin. The main market uncertainty is whether the sustainability-branding wave produces a visible flagship adopter that normalizes brand.planet as a primary identity, versus the string settling into low-price volume registrations; verified specifics on pricing, launch positioning, and marketing are unknown. Applicant facts are neutral context: LFG filed a very large portfolio of strings, which suggests this string would be one of many in a catalog rather than a single-string flagship push, a dynamic that historically (by analogy with large portfolio registries) correlates with price-led rather than category-building adoption.