.planet
Is .planet a real TLD? Who’s applying to run it?
.planet is contested: 2 applicants have said publicly that they applied to run it, as of 16 August 2026. They are Suffix Inc. and Link Freedom Group.
A catchy eco- and space-flavored ending for campaigns and green brands, but few serious projects would make it their main address.
sustainability and climate-focused brands, environmental campaigns and nonprofits, plus space/astronomy media and hobby projects wanting an evocative themed name
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “For explorers of new worlds.”
Listed in Suffix Inc.'s public catalog at suffix.domains. No first-party application statement is on the record yet; every string in the catalog overlaps Link Freedom Group's published list.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a broad planetary-scale English noun that names no industry and no registrant class, sold on evocative meaning to eco/mission/global-identity buyers who could equally have used .com, so the registry lives or dies on connotation rather than on a defined vertical.
Also a big abstract generic noun with no native constituency, monetized as a suffix that modifies whatever precedes it (brand.world), which is the same suffix-semantics play .planet must run since nobody's primary identity is literally 'planet'.
An evocative dual-meaning noun (cosmic vs. room/venue) with no owner category, betting that the word's atmosphere pulls creative and identity registrations — the same connotation-driven, vertical-less wager, though .space has a second literal use case .planet lacks.
What a .planet domain is
.planet is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. 2 applicants have said publicly that they applied for .planet.
Is the .planet domain extension real yet?
.planet is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .planet domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .planet name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .planet was .earth, delegated on .
Is .planet a real TLD?
Not yet. .planet is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .planet in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Suffix Inc. · now announced
- Suffix Inc. · first recordedSuffix Inc.
- Link Freedom Group · first recordedLink Freedom Group
“Catalog lists: .asap .create .future .lfg .mvp .out .pal .planet .research .share .tag .this .visit”Suffix Inc.
“.planet · Lifestyle · “For explorers of new worlds.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- I place .planet in the 30-49 usable-but-limited band, near its floor. The string is a broad, positive English word with two natural readings: an environmental one (protect-the-planet messaging, which maps to real, recurring marketing demand from green brands and campaigns) and a space/exploration one, which the applicant's own 'For explorers of new worlds' tagline leans into. It is not in the 10-29 vanity band because eco-positioning is a durable, well-funded messaging category over the next 5 years, and analogous planet-adjacent strings (.earth, .eco, .space, .world) have shown, by analogy, sustained if modest registration demand rather than one-off event spikes. It is not in the 50-69 strong-niche band because, again by analogy with those same TLDs, primary-identity use has stayed rare: such names tend to serve campaign microsites and redirects while the organization's main identity stays on .com or .org, the brand signal is diffuse across two unrelated themes, and aftermarket activity for comparable strings has been thin. The main market uncertainty is whether the sustainability-branding wave produces a visible flagship adopter that normalizes brand.planet as a primary identity, versus the string settling into low-price volume registrations; verified specifics on pricing, launch positioning, and marketing are unknown. Applicant facts are neutral context: LFG filed a very large portfolio of strings, which suggests this string would be one of many in a catalog rather than a single-string flagship push, a dynamic that historically (by analogy with large portfolio registries) correlates with price-led rather than category-building adoption.