.pump
Is .pump a real TLD? Who’s applying to run it?
.pump is contested: 2 applicants have said publicly that they applied to run it, as of 17 August 2026. They are Journey To The West Corporation and Link Freedom Group.
A crypto-slang domain memecoin projects may actually use, but its pump-and-dump stigma keeps serious brands away.
memecoin launchers, token communities, and crypto marketing sites chasing the 'pump' vernacular; secondarily fitness or fuel-station brands as an afterthought
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Grow your gains.”
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “Moving liquid and gas where it's needed.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .pump: an everyday word that is simultaneously a concrete product-category noun and a common action verb, sold as an open generic on the hope that two unrelated constituencies (device/equipment makers and verb-sense users) both put primary identity on it.
The narrow-physical-component bet — one specific piece of hardware gets its own TLD, with manufacturers, distributors and service shops as the identity-holders — which is exactly .pump read as fuel/water/industrial pumps.
A short, high-frequency English verb whose value proposition is brevity and phrase-completion rather than any defined industry, the same speculative footing .pump stands on in its slang/energy sense, but without .pump's hardware-category anchor.
What a .pump domain is
.pump is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Crypto. 2 applicants have said publicly that they applied for .pump.
Is the .pump domain extension real yet?
.pump is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .pump domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .pump name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .pump was .watch, delegated on .
Is .pump a real TLD?
Not yet. .pump is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .pump in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Journey To The West Corporation · first recordedJourney To The West Corporation
- Link Freedom Group · first recordedLink Freedom Group
“.pump · Manufacturing & Materials · “Moving liquid and gas where it's needed.””Journey To The West Corporation
“.pump · Crypto & Web3 · “Grow your gains.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: usable but limited (30-49). 'Pump' is live, high-energy vocabulary inside crypto: by analogy, the most prominent memecoin launchpad of recent years built its entire brand on the word 'pump' paired with a novelty TLD, which suggests (analogy, not verified data) that crypto-native projects will adopt an exact-match .pump for primary identity during bull cycles. That is real demand, which is why this is not in the 10-29 vanity band: some projects would genuinely register and operate on .pump as their main address, not just as a joke redirect. It is not in the 50-69 strong-niche band because the demand profile is event-driven and reputationally loaded: 'pump' is inseparable from 'pump and dump', a term regulators and mainstream press use for market manipulation, so any project seeking longevity or institutional credibility has a reason to avoid it, and demand likely collapses in bear markets the way analogous crypto-flavored TLDs (by analogy with .finance-adjacent and meme-oriented strings) have seen registration cliffs after hype cycles. Aftermarket value should concentrate in a handful of one-word crypto terms and stay thin elsewhere. Non-crypto uses (fitness, hydraulics, footwear) exist but are unlikely to anchor volume; specific adoption figures are unknown. The applicant, Link Freedom Group, filed a large portfolio of strings in the 2026 round and lists .pump under 'Crypto & Web3' with the tagline 'Grow your gains.', consistent with a speculative-crypto positioning. Main market uncertainty: whether memecoin-launchpad culture persists at scale through the next 5 years or migrates fully on-chain to wallet-native naming, leaving DNS-side crypto TLDs with little primary-identity use.