.prompt
Is .prompt a real TLD? Who’s applying to run it?
.prompt is not contested. One applicant has said publicly that it applied to run it, and nobody else has, as of 15 August 2026. It is BestTLD Pty Ltd.
A niche address for AI prompt tools and agent projects; catchy in that scene, but most serious AI ventures will still pick .ai or .com first.
builders of prompt libraries, prompt marketplaces, and agent tooling, plus AI-adjacent creators and educators who want a term-of-art address for a side project or product surface
One of 10 strings the .best registry announced it is applying for in the ICANN 2026 round, in its AI cluster (example use shown at announcement: agent.prompt).
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an ordinary English word that a nascent machine-intelligence practice had just repurposed into its core artifact noun, sold to tooling startups and builders on the wager that the practice institutionalizes and its working vocabulary becomes an identity layer.
Same shape of bet — the everyday word for the unit of output a technical craft produces, open to anyone who makes one — but it launched with a decade-old, mass-market noun behind it, where .prompt is betting the noun stays load-bearing at all.
Same buyer and same wager on tribe vocabulary — the builder's own shorthand as their primary identity — though it names the practitioner rather than the artifact the practitioner produces.
What a .prompt domain is
.prompt is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under AI & tech. One applicant has said publicly that it applied for .prompt.
Is the .prompt domain extension real yet?
.prompt is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .prompt domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .prompt name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .prompt was .bot, delegated on .
Is .prompt a real TLD?
Not yet. .prompt is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .prompt in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- BestTLD Pty Ltd · first recordedDNForum
“Cyril Frémont, CEO at web.best and .Best, has publicly revealed 10 proposed top-level domain applications for ICANN's 2026 new gTLD round.”DNForum
- Band chosen: 30-49, usable but limited. The string is a genuine term of art in the AI economy, and right-of-dot constructions like agent.prompt (the applicant's announced example) read naturally, so registrations at volume are plausible on the AI wave over the next 5 years. It is not in the 50-69 band because there is no evidence yet of sustained demand or primary-identity use for this exact string, and the category already has a de facto standard: by analogy, .ai became the AI category's primary-identity default, and projects that outgrow a novelty domain tend to migrate to .ai or .com, leaving narrow-term TLDs as secondary or campaign addresses. It is above the 10-29 band because the underlying market (prompt tooling, agent infrastructure, AI content commerce) is large and growing, the word is short and universally understood inside that market, and hack-style strings (by analogy with .new and .ing) show at least steady novelty and product-surface demand rather than one-off event demand. Applicant context, stated neutrally from the verified facts: the applicant operates .best (IANA-delegated 2014, run as a live namespace since 2018 per the operator) with CentralNic as technical backend, which suggests routine operational capacity; adoption still depends on the string, not the operator. My main market uncertainty: whether 'prompt' remains the salient unit of AI interaction over 5 years; agentic and multimodal interfaces may abstract prompts away, which would date the string the way earlier tech-fad terms dated, collapsing it toward vanity use.