.pride
Is .pride a real TLD? Who’s applying to run it?
.pride is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Identity Digital. XYZ named .pride as a backup string for its .mind application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. EchoStar named .pride as a backup string for its .crypto application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A feel-good, campaign-season address for LGBTQ+ groups and allied brands; memorable, but rarely a serious main web address.
LGBTQ+ organisations, Pride festival organisers and allied brands running seasonal campaigns, plus a smaller set of sports clubs, schools and national-pride projects wanting an affinity address
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .crypto application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .mind application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a word the LGBTQ+ community owns, sold as an identity banner people and orgs would put their primary name on, where the whole question is whether the operator has standing to speak for that community rather than whether anyone wants the word.
Same bet in acronym form: a community self-label monetized as affiliation signalling, with demand concentrated in advocacy groups, events and businesses declaring membership — and the same community-objection risk that an outside registry faces.
Also a community's own rallying word rather than a demographic label — it works only if the community adopts it as its collective banner and accepts the operator's legitimacy — though its buyer base is religious institutions rather than a civil-rights movement's events and allies.
What a .pride domain is
.pride is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .pride domain extension real yet?
.pride is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .pride domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .pride name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .pride was .gay, delegated on 9 August 2019.
Is .pride a real TLD?
Not yet. .pride is not in the DNS root, so nothing resolves under it. It’s here because .pride is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“EDCL2689T-T11150 · ECHO Domain Co L.L.C. · replacement string of .crypto · Deactivated TT2652T-T91715 · Toddler Logic, LLC · primary XL2625T-T61801 · XYZ.COM LLC · replacement string of .mind · Deactivated”ICANN
- Band chosen: 10-29 (vanity/narrow). The string has a clear, warm meaning and two plausible buyer groups: the LGBTQ+ community (Pride festivals, advocacy groups, allied brands with seasonal campaigns) and a broader affinity sense (school, team, civic or national pride). By analogy, the existing identity-themed TLDs .gay and .lgbt show the pattern: real but modest uptake, use concentrated in campaign microsites, redirects and nonprofits, with most serious organisations in the space keeping their .org or .com as the primary identity; that is an inference from analogy, not a measured fact, and specific registration figures are unknown. Demand is likely seasonal and event-driven (Pride season, anniversaries, corporate campaigns), which produces memorable hacks and defensive registrations rather than sustained primary-identity use, and the aftermarket for such affinity strings has historically been thin (analogy again). It is not in the 30-49 band because I do not expect volume registrations even on price over the next 5 years: the broader 'pride' sense is too diffuse to anchor a category, and the community sense already has two overlapping TLDs competing for the same registrants. It is not in the 1-9 band because there is an identifiable, motivated constituency with budgets (festival organisers, nonprofits, allied brand marketing) that would register and occasionally build on the string. The one confirmed standard application on the record is from an established portfolio registry, which makes broad registrar distribution plausible and supports adoption likelihood without raising the demand ceiling. Main uncertainty: whether the broader affinity sense (team, school, civic pride) draws meaningful registrations beyond the LGBTQ+ constituency, or whether the string is read almost exclusively through the LGBTQ+ lens, which would keep it narrow.