.geek
Is .geek a real TLD? Who’s applying to run it?
.geek is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 8 October 2026. They are XServer and easyDNS Technologies Inc.. Identity Digital named .geek as a backup string for its .strategy application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .geek as a backup string for its .stack application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .geek as a backup string for its .rewards application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .geek as a backup string for its .records application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A fun identity word for hobbyist and tech-culture sites; registrations will follow price, with little resale value.
hobbyists, personal-brand bloggers, gaming and fandom communities, and small tech-culture shops wanting a playful identity address
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .records application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .rewards application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .stack application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .strategy application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a culture's own informal name for itself, sold to self-identifying members and the small creator businesses around them, so it only works if that affinity crowd treats the label as a badge worth paying to wear rather than a topic they merely read about.
Also an insider self-label that outsiders rarely use, betting on an identity community adopting its own in-group word as primary identity — close in shape, but membership is ancestral rather than elective, so the buyer qualifies by birth instead of by enthusiasm.
The same reclaimed-identity play: a short, once-pejorative self-description a community now owns, bought by individuals and community-facing shops putting that identity in front of the dot, differing mainly in that the identity is who the registrant is rather than what they are into.
What a .geek domain is
.geek is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. 2 applications for it are on ICANN’s Reveal Day list.
Is the .geek domain extension real yet?
.geek is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .geek domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .geek name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .geek was .hiphop, delegated on 15 May 2014.
Is .geek a real TLD?
Not yet. .geek is not in the DNS root, so nothing resolves under it. It’s here because .geek is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“ETI2627T-T87828 · easyDNS Technologies Inc. · primary · contention set 2026-93 RC2677T-T31254 · Rein Check, LLC · replacement string of .records · Deactivated RC2677T-T47092 · Rein Check, LLC · replacement string of .rewards · Deactivated RC2677T-T55011 · Rein Check, LLC · replacement string of .stack · Deactivated RC2677T-T62930 · Rein Check, LLC · replacement string of .strategy · Deactivated XI2694T-T10138 · XRegistry Incorporated · primary · contention set 2026-93”ICANN
“ETI2627T-T87828 · easyDNS Technologies Inc. · primary · contention set 2026-93 XI2694T-T10138 · XRegistry Incorporated · primary · contention set 2026-93”ICANN
- Band chosen: 30-49 (usable but limited). The string is a widely understood, positive self-label in tech and fandom culture, which makes it plausible as a vanity or personal-brand address and as a sideline identity for small shops and communities. It is not in the 50-69 band because, by analogy to earlier identity-word TLDs such as .ninja, .guru, .rocks and .cool (analogy flagged), demand for this kind of string has tended to arrive on promotional pricing and fade at renewal, serious projects rarely choose it as their primary identity, and the aftermarket for such strings has been thin. It sits above the 10-29 band because the word has a durable, non-joke community meaning and an identifiable buyer group, so sustained low-volume registration is plausible rather than purely event-driven. The record shows two confirmed applicants in a contention set (easyDNS Technologies Inc. and XRegistry Incorporated), which is noted only as a sign that more than one operator sees a market; it does not change the string assessment. Main market uncertainty: whether the operator prices and markets it as a cheap mass-identity string (volume, weak brand) or as a curated community namespace (fewer, stickier registrations), which shifts it within the band but not out of it.