.entertainment
Is .entertainment a real TLD? Who’s applying to run it?
Nobody has applied for .entertainment in its own right, as of 8 October 2026. Identity Digital named .entertainment as a backup string for its .real application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .entertainment as a backup string for its .platform application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. XYZ named .entertainment as a backup string for its .electric application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Identity Digital named .entertainment as a backup string for its .logistics application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A clear but long category word; entertainment brands will mostly keep .com, with some defensive and budget registrations.
small entertainment businesses, event promoters, venues, agencies and creators wanting a descriptive address, plus studios and media groups registering defensively
No applications recorded for this TLD yet.
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .logistics application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .electric application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .platform application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .real application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
It is the same word — a broad, unbounded sector noun bet on an entire soft-content industry adopting it as primary identity, differing only in script and target market.
Same bet: a sweeping industry-sector noun with no membership definition, where the applicant has to believe thousands of unrelated content companies will re-root their primary identity on a category they share with competitors.
Also a long, abstract consumer-sector noun whose appeal is thematic rather than functional, so it depends on the same shaky premise that a vague mood-category word confers more identity than it costs in length and ambiguity.
What a .entertainment domain is
.entertainment is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody has applied for .entertainment in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .entertainment domain extension real yet?
.entertainment is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .entertainment domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .entertainment name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .entertainment was .xn--fjq720a, delegated on 9 May 2015.
Is .entertainment a real TLD?
Not yet. .entertainment is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .entertainment as part of an application for another string. Every entry on this page links to its source.
“OD2692T-T16170 · Oyster Dream, LLC · replacement string of .logistics · Deactivated OD2692T-T39927 · Oyster Dream, LLC · replacement string of .platform · Deactivated OD2692T-T71603 · Oyster Dream, LLC · replacement string of .real · Deactivated XL2625T-T52499 · XYZ.COM LLC · replacement string of .electric · Deactivated”ICANN
“XL2625T-T48608 · XYZ.COM LLC · replacement string of .more”ICANN
- Band chosen: 30-49 (usable but limited). The string is an unambiguous, globally understood category word covering a large industry, so registrations at volume are plausible, especially where the price is discounted and for descriptive phrases (e.g. a city or genre plus .entertainment). It is not in the 50-69 band because, by analogy with other long multi-syllable generic strings from the 2012 round (such as .photography, .technology, .international, .construction — analogy, no figures), length and typing friction tend to keep these as secondary or promotional addresses rather than primary identities, and the entertainment sector already has shorter, established alternatives it reaches for (.tv, .live, .show, .fun, .media, .film — analogy). Aftermarket value for such long strings has, by analogy, been thin: resale demand clusters in short, brandable TLDs, and a thirteen-character suffix weakens any name's brand signal. It is not in the 10-29 band because the demand is not event-driven or joke-based: there is a genuine, sustained population of venues, promoters, agencies, creators and small production firms for whom a descriptive .entertainment address is a serious, if usually second-choice, identity, and large studios and media groups commonly register category strings defensively. Applicant facts, stated neutrally from the record: two standard applications are recorded (Identity Digital and XYZ), both with status deactivated and both listed as replacement strings for other primary applications; the record shows no contention. Per the rubric the TLD is assessed as delegated and generally available, so this only informs the observation that major portfolio registries have at least considered the string. Main market uncertainty: whether the registry positions it as a low-priced volume string (bringing registrations but little brand value) or as a premium, curated namespace (fewer registrations, somewhat stronger signal) — the two paths land at different ends of this band.