.decor
Is .decor a real TLD? Who’s applying to run it?
.decor is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is GoDaddy Registry. XYZ named .decor as a backup string for its .mall application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Squarespace named .decor as a backup string for its .goods application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A neat fit for home-decor and interior brands, but a narrow niche where most shops will still default to .com.
interior designers, home-decor retailers, furnishing and lighting brands, and home-styling creators who want a descriptive address for a shop or portfolio
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .goods application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .mall application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a plain English home-furnishings category noun whose natural registrants are retailers, makers and specifiers putting their primary storefront identity on the product category itself, with value resting on a fragmented supplier base wanting a category-descriptive address.
Same shape of bet — a generic home-interior category noun sold to remodelers, cabinetry and fixture sellers — though it names a room with a defined trade behind it rather than an open aesthetic category, so the registrant pool is tighter and more clearly self-identifying.
Overlapping bet on a creative-discipline noun that decorators and studios would brand on, but it is a broad profession word spanning software, industrial and graphic practitioners rather than a consumer home-goods category, so the buyer is a wider and less commercial set.
What a .decor domain is
.decor is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .decor domain extension real yet?
.decor is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .decor domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .decor name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .decor was .furniture, delegated on 23 April 2014.
Is .decor a real TLD?
Not yet. .decor is not in the DNS root, so nothing resolves under it. It’s here because .decor is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“NA2631T-T60668 · Registry Services, LLC · primary SRL2616T-T16041 · Squarespace Registry LLC · replacement string of .goods · Deactivated XL2625T-T38044 · XYZ.COM LLC · replacement string of .mall · Deactivated”ICANN
- Band chosen: 30-49, usable but limited. The string is a clean, widely understood English category word that reads naturally after a brand or product name (e.g. a shop or studio name + .decor), which gives it genuine descriptive utility for a large retail vertical: home furnishings, interior design, lighting, textiles. It is not in the 50-69 band because, by analogy, home-and-living category strings from the 2012 round (.furniture, .kitchen, .house, .garden and similar) have generally been registered in modest volumes and rarely serve as the primary identity of a serious retailer; the closest success analogue, .design, works because designers are a self-identifying profession, whereas 'decor' is a product category and its buyers are shops that default to .com for trust and ad-spend reasons. It is not in the 10-29 band because the word is a real, sustained commercial category with ongoing small-business formation (boutique shops, Etsy-style makers, interior studios) that would plausibly register and use such names, rather than a joke or event-driven string; demand should be steady if thin, and short generic keyword + .decor pairs have some aftermarket logic. Applicant facts (neutral): one confirmed application on the record, Registry Services, LLC, with .frame recorded as that applicant's replacement string; no contention is recorded, which suggests a single-operator launch and ordinary pricing rather than a contested premium string. Main market uncertainty: whether home-decor retail, a vertical dominated by marketplaces and large chains, adopts a category TLD at all, or whether use stays at the hobbyist/boutique level. All comparisons above are inferences from analogy; no registration figures are asserted.