.clean
Is .clean a real TLD? Who’s applying to run it?
.clean is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Identity Digital. XYZ named .clean as a backup string for its .ace application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. GoDaddy Registry named .clean as a backup string for its .fix application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A clear, friendly word with real uses in cleaning, clean energy and clean beauty, but most buyers will still pick .com first.
cleaning-service businesses, cleantech and clean-energy ventures, clean-beauty and wellness brands, and marketers wanting a phrasal name such as come.clean or squeaky.clean
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .fix application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .ace application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a virtue-claim qualifier rather than a thing anyone is, sold to brands across unrelated industries that want to assert an attribute in the domain itself, with no community whose primary identity is that word and the same unanswered question of whether the claim means anything once anyone can buy it.
Also a short, unownable positioning adjective whose whole value is the credential it implies, bought by energy, consumer-goods and services firms as a marketing modifier, so the registry's job is policing a claim rather than serving a defined registrant class.
The same wholesomeness-adjective-as-trust-signal bet aimed at consumer brands, but it is a legally defined certification term anchored to food and agriculture, so its buyer pool is narrower and better delimited than the target's open-ended claim.
What a .clean domain is
.clean is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .clean domain extension real yet?
.clean is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .clean domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .clean name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .clean was .eco, delegated on 28 August 2016.
Is .clean a real TLD?
Not yet. .clean is not in the DNS root, so nothing resolves under it. It’s here because .clean is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“MH2645T-T94731 · Mystic Hammer, LLC · primary NA2631T-T72857 · Registry Services, LLC · replacement string of .fix · Deactivated XL2625T-T26980 · XYZ.COM LLC · replacement string of .ace · Deactivated”ICANN
- Band chosen: 30-49, usable but limited. The string is a common, positive English adjective with several real buyer pools: cleaning services and products, cleantech and clean-energy startups, the clean-beauty and wellness segment, data or code hygiene tools, plus phrasal hacks (come.clean, squeaky.clean, keep.it.clean). The record shows one confirmed applicant, Mystic Hammer, LLC, with no contention recorded; pricing, channel and launch strategy are unknown, so adoption is reasoned by analogy. By analogy (flagged): descriptor and adjective TLDs from the 2012 round such as .green, .eco, .energy, .solar, .bio and .cool reached modest sustained registration volumes with a large share of defensive or campaign use and thin aftermarkets, and none became the default identity of its sector; .clean looks structurally similar. It is not in the 50-69 band because no single category (cleaning, cleantech, beauty) currently treats a themed TLD as its primary identity, so every .clean adoption needs explaining and the aftermarket would likely be limited to a handful of short generic SLDs. It is not in the 10-29 band because the demand is multi-sector and evergreen rather than event-driven or joke-only, and the word reads naturally as a suffix, which supports genuine small-business and brand use over the next 5 years. Main market uncertainty: whether the growing, brand-conscious clean-energy or clean-beauty sectors adopt .clean as a primary identity at any scale, or whether registrations stay a long tail of local cleaning services and defensive holds.